Big Brands Are Watching You: Marketing Social Justice and Digital Culture
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism?
Join us for the Race in the Marketplace (RIM) Global Dialogue Series Across Race and Markets Inaugural Talk. The event begins with a fireside chat at 4:30 p.m. with a reception to follow.
in person
Mary Graydon Center, MGC 126-128
4400 Massachusetts Ave NW
Washington, DC 20016
4:30 P.m.: fireside chat
5:30 p.m.: reception
Register to Attend
Drawing on research that informed her book, Big Brands Are Watching You, Francesca Sobande will join Kogod Eminent Scholar Chair in Marketing Sonya Grier for a conversation on the fraught relationship between corporate culture, digital culture, and social justice, from the branding of companies and nations to television portrayals of big business and the workplace.
This in-person event is the Race in the Marketplace (RIM) Global Dialogue Series Across Race and Markets Inaugural Talk. This new series will convene diverse experts from across the globe to discuss the impact race and other identity intersections have on markets.
The event is hosted by the RIM Research Network with support from HealthCARE Lab, the Kogod School of Business marketing department, and Kogod's Diversity, Equity, and Inclusion Council.
Dr Francesca Sobande is a Senior Lecturer/Associate Professor in Digital Media Studies at Cardiff University (Wales, UK) and is a member of the Race in the Marketplace (RIM) Research Network Advisory Board. Francesca is the author of The Digital Lives of Black Women in Britain (Palgrave Macmillan, 2020), Consuming Crisis: Commodifying Care and COVID-19 (SAGE, 2022), and Big Brands Are Watching You: Marketing Social Justice and Digital Culture (University of California Press, 2024). She is also co-author of Black Oot Here: Black Lives in Scotland (Bloomsbury, 2022) and co-editor of To Exist is to Resist: Black Feminism in Europe (Pluto Press, 2019). Her research focuses on the power and politics of media and the marketplace, and has been published in international journals which include Cultural Studies, European Journal of Marketing, Journal of Consumer Research, Journal of Marketing Management, Marketing Theory, The Sociological Review, Media, Culture & Society, and Television & New Media. More information about her work is available at: francescasobande.com
