---
title: Managing Digital Brand Identities - Week 2
description: This course develops a greater understanding of current digital trends, strategies, and emerging marketing techniques, along with their effects on individuals, corporations, and non-profits. Through readings, case studies, and hands-on projects, students gain an understanding of web development, social media and community management, email and content marketing, A/B testing of digital assets, and e-commerce.
image: https://kogod.american.edu/hubfs/raw_assets/public/kogod-theme/images/kogod_open_graph-min.jpg
---

Filter by: Applied Managerial Statistics Financial Accounting Corporate Financial Reporting: Operations Database and Big Data Corporate Finance Reporting: Operations Environment, Social, and Governance Fund Investing Managing Digital Brand Identities Behavioral Finance Management of Organizations and Human Capital Business Process Analysis Quantitative Methods and Data Analysis in Finance Research for Marketing Decisions Digital Advertising & SEM Time Morning Afternoon Evening [Clear Filter](https://kogod.american.edu/calendar-test-1234sgh-not-for-use-0/16017917957?hsLang=en)

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