---
title: Research for Marketing Decisions - Week 9
description: This course provides an overview of marketing research and its use in making effective marketing decisions. The course introduces the market research process and emphasizes appropriate research designs, sampling plans, and a toolbox of data collection and analysis techniques so that the results generated are meaningful and valid. Qualitative and quantitative research methods are covered. Students design questionnaires, collect research data, and use software to analyze data. Emphasis is on the applications of marketing research in various fields of marketing.
image: https://kogod.american.edu/hubfs/raw_assets/public/kogod-theme/images/kogod_open_graph-min.jpg
---

Filter by: Applied Managerial Statistics Financial Accounting Corporate Financial Reporting: Operations Database and Big Data Corporate Finance Reporting: Operations Environment, Social, and Governance Fund Investing Managing Digital Brand Identities Behavioral Finance Management of Organizations and Human Capital Business Process Analysis Quantitative Methods and Data Analysis in Finance Research for Marketing Decisions Digital Advertising & SEM Time Morning Afternoon Evening [Clear Filter](https://kogod.american.edu/calendar-test-1234sgh-not-for-use-0/16115109517?hsLang=en)

Search