---
title: Digital Advertising & SEM - Week 7
description: The nature of digital marketing and e-commerce is constantly evolving and key issues change rapidly. This course, a blend of theory and practice, explores the best paradigms, practices, and principles of traditional, new, and emerging marketing techniques, along with their effects on individuals, audiences, publics, and cultures. Through readings, case studies, and hands-on projects, students gain understanding of successful online marketing strategies, user generated content, search, social media and networks, mobile, and web analytics.
image: https://kogod.american.edu/hubfs/raw_assets/public/kogod-theme/images/kogod_open_graph-min.jpg
---

Filter by: Applied Managerial Statistics Financial Accounting Corporate Financial Reporting: Operations Database and Big Data Corporate Finance Reporting: Operations Environment, Social, and Governance Fund Investing Managing Digital Brand Identities Behavioral Finance Management of Organizations and Human Capital Business Process Analysis Quantitative Methods and Data Analysis in Finance Research for Marketing Decisions Digital Advertising & SEM Time Morning Afternoon Evening [Clear Filter](https://kogod.american.edu/calendar-test-1234sgh-not-for-use-0/16120918082?hsLang=en)

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