Test Class 3

Class Visit

The nature of digital marketing and e-commerce is constantly evolving and key issues change rapidly. This course, a blend of theory and practice, explores the best paradigms, practices, and principles of traditional, new, and emerging marketing techniques, along with their effects on individuals, audiences, publics, and cultures. Through readings, case studies, and hands-on projects, students gain understanding of successful online marketing strategies, user generated content, search, social media and networks, mobile, and web analytics.

November 5, 2025

1500 to 1700

Kogod School of Business T62
4400 Massachusetts Ave NW
Boston, Massachusetts,