Whether you’re building a TikTok following, experimenting with YouTube, growing on Instagram, or just thinking about becoming a creator, learn how to turn your content into a career opportunity.
"DC’s most eligible bachelor, offers a glimpse into the life of a “25-year-old bachelor in DC” with videos getting ready for dates, making meals — namely salmon — and showing “weekends in my life.”
"Even people who don’t use mini products are locked into Barker’s content. Watching someone squeeze as many minuscule bottles into a bag is the kind of relaxing, almost mindless, content that fills TikTok feeds. On TikTok, Barker has more than 100,000 followers and on Instagram, 400,000 follow her every post."
- CNN
BUSINESS GURUS YOU'LL LEARN FROM
Michelle Miller
CMO, Sacheu Founding CMO, K18 joining us virtually
"Esteemed beauty marketer Michelle Miller knows a thing or two about a successful TikTok strategy. Miller served as CMO of K-18 during its gangbuster rise and 2023 strategic acquisition by Unilever."
- THE BUSINESS OF FASHION
Aubrey T. A. Maslen
Vice President, Head of Communications & Strategic Partnerships - Diversity, Equity & Inclusion L'ORéAL
Aubrey is a senior executive at L'Oréal USA, leading enterprise-wide strategy across 35+ iconic brands to drive cultural relevance, market expansion, and organizational transformation through storytelling, commercial innovation, and stakeholder engagement.
Dina Mortada
Director Social Media & PR Staples
Dina Mortada leads PR, social media, and influencer marketing at Staples, where she focuses on creator partnerships, brand storytelling, and turning internet culture into impactful brand moments.
TALENT Advisors to connect with
Ashley Arias
Executive Vice President TAA PR
TAA PR is a full-service public relations and strategic communications firm that has worked with leading global brands including Chanel, Gucci, Kering, Gordon Ramsay North America, Wolfgang Puck, Cirque du Soleil, Rosewood Hotels, The Ritz-Carlton, and Molteni&C, among others.
Roxy Jahangeri
Partner Chief Creative Officer IRL Agency
IRL Agency is a social-first creative marketing agency that builds experience-driven brands on social media and across digital platforms through content, brand, and growth strategies. They partner with hospitality, fitness, lifestyle, and consumer brands, including global and national names like Brown Sugar Bourbon, Aparium Hotel Group, Curio Collection by Hilton, Black Tap, VIDA Fitness, Reston Town Center, Pronghorn, PwC, and more.
Nicole Williams
Agency Owner Influencer Strategist
Nicole Williams is a social media manager with 10+ years of experience growing brand visibility through influencer campaigns, high-performing content, and inclusive communication.
Joanna Nettelfield
VP of Digital Strategy MWW
Joanna Nettelfield is a vice president of digital strategy at MWW. With over 14 years of experience, she leads influencer marketing creating high-impact campaigns that blend digital storytelling with compelling content creation and live experiences that generate buzz and measurable business results.
THANK YOU TO OUR SPONSORS
PRELIMINARY AGENDA*
Viral TikToker, creator, and brand evangelist @blivxx
Dina Mortada, Staples' lead for PR and social media, will join Kaeden on stage to discuss the intersection of social media employee success, brand stewardship, and brand ambassadorship.
Mingle with fellow creatives and enjoy some of our cool brand activations!
Mingle with fellow creatives and enjoy some of our cool brand activations!
Mingle with fellow creatives and enjoy some of our cool brand activations!
Nicole Williams, Carolyn Lasky, Roxy Jahangeri, and Ashley Arias will join us on stage.
Kelli Frias is a marketing professor, researcher, and content creator whose expertise in AI and deep passion for community have made her a connector of students and companies — and today, as a builder and host of this summit, she's turning that mission into a movement.
Katya Popova
CMO KOGOD SCHOOL OF BUSINESS
Katya Popova is a marketing executive whose work in AI innovation has positioned her at the forefront of transformation in higher education. While leveraging AI to achieve scale, she remains deeply invested in the enduring importance of human connection—elevating spaces like this summit as more essential than ever.
Alexis Hochgertel
DOUBLE EAGLE, EXPERT IN SUSTAINABILITY AND FINE ARTS
Alexis Hochgertel graduated from American University with a masters in Environmental Studies and minors in Sustainability and Fine Arts. She is now a graduate student at Kogod's MS in Sustainability Management.
Mumbi Johnson
Content Creator, Student in PR AND STRATEGIC COMMS
Mumbi Johnson is a junior majoring in Public Relations and Strategic Communications with a minor in Marketing. She is also a lifestyle content creator and the founder of Mwanga Magazine, where she blends luxury-inspired aesthetics with authentic, value-driven storytelling.
Christina Eid
AI RESEARCHER, PEER CONSULTANT, and beauty industry expert
Christina Eid is a senior at Kogod, a student AI researcher, and a ProComms Peer Consultant with a strong passion for community involvement. She is especially interested in the cosmetics and beauty industry and is a former L’Oréal Fellow.
Noura Kignaman
Founder & Event Coordinator, Creative Collective
Noura Kignaman is a marketing student at the Kogod School of Business. As the Founder and President of Creative Collective, she’s all about bringing people together through fun events that focus on cross collaboration across different creative disciplines.
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