Kogod School of Business
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American University's MS in Marketing  Analytics Online

Use market data and digital marketing tools to make informed and responsible decisions and better allocate resources.

No GRE or GMAT required
12-15 monthS to complete
automatically considered for scholarships of up to $30,000 
AACSB-Accredited

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Enhance Your Marketing Skills and Data Analysis

The online MS in marketing analytics program from the Kogod School of Business at American University prepares students to apply digital marketing and analytic skills to make data-driven decisions. You will study topics such as brand strategy, integrated marketing, and marketing analytics to further your expertise in marketing and data analysis.

Ranked

#11

Best Online Master's in Business Analytics by US News and World Report in 2022.

 

Ranked

#17

in Online Business Programs for Veterans by US News and World Report in 2022.

 

Ranked

#35

in Online Business Programs by US News and World Report in 2022.

 

Fast-Paced

12-15

You can complete your master's program in as few as 12-15 months. 

Hands-On

Two

Through our two practicums (one virtual and one in-person in Washington, DC), you will gain hands-on marketing analytics experience while working with real-world data. 

Best of Both Worlds

5+5

With five analytics courses and five marketing courses, you will learn to apply digital marketing and data analysis skills to any setting.
Being an American university student
As an American University student, you will have access to some of the greatest speakers of our time.

All online students at the Kogod School of Business have access to valuable events and outstanding speakers. Just recently, we hosted and live-streamed Honest Tea co-founder Seth Goldman, an organic food and drink visionary and branding mastermind.

Watch the Live-Stream Recording →
Marketing Analytics vs. Business Analytics
The online MS in marketing analytics program focuses on the impact that data analysis has on marketing, advertising, and brand strategy. Compared to the MS in business analytics program, which offers a foundational degree in data analytics and its application in business, the MS in marketing analytics program is dedicated to the study of how data affects marketing in various industries.

Marketing Analytics

  • Focused on data analysis in marketing.
  • Designed for marketing professionals.
  • Features specialized courses in marketing analytics.
  • Prepares students for careers in marketing such as digital marketing analyst, marketing strategist, and market researcher.

Business Analytics

  • Focused on foundational data analysis in business.
  • Designed for general business professionals.
  • The curriculum features a wide range of data analysis courses.
  • Prepares students for careers in business such as financial analyst, business intelligence consultant, and supply chain manager.
our approach to learning
Practice Makes Perfect
Throughout the online program, students have the opportunity to gain real-life experience working for a DC-based company that aligns with their career goals. Working virtually as pro-bono consultants, students develop close relationships with local companies to help them grow and adapt to changing markets—all while building key skills that will give them a leg up in the job market.
How Our Students Produce Results for Their Clients →
The Student Experience
Kogod's online MS in marketing analytics program prioritizes collaboration with student-centered learning, experienced faculty, and access to career development services, tutoring, and a business professionalism center. Innovative technology and live, seminar-style classes with a maximum of 15 students offer an immersive experience.  
 
Young female businesswoman in the office

The Kogod Student Experience

The Kogod School of Business encourages collaboration over competition. Students in the online MS in marketing analytics program:

  • Experience our student-centered, collaborative approach to business education.
  • Learn from the same dedicated and experienced Kogod faculty who teach on campus.
  • Have access to career development services, the business professionalism center, and tutoring.
islamic-finance

Benefits of Learning Online at Kogod

All online graduate programs from the Kogod School of Business use innovative technology to create a highly customizable learning experience. Students in the program:

  • Participate in live, seminar-style classes of approximately 15 students.
  • Discover the intersection of business, government, and society on the American University campus in Washington, DC.