Earn your Master’s in Marketing
Unleash your creativity in a dynamic career that rewards innovation, strategy, and imagination.
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Our MS in Marketing can help you forge a new career path or expand your current role. With a solid foundation in branding, consumer behavior, data, and management, you'll be equipped to bring your most cutting-edge ideas to life.
Kogod’s unique MS in Marketing program focuses on integrated marketing communications so that you can empower your imagination and advocate for social change.
The MS in Marketing program is full-time only, designed for completion within one year. Students form part of a cohort during the duration of their studies.
Our small class sizes and student-to-faculty ratio ensure that you form a lifelong personal and professional network with your peers and professors.
Our program stands out for being the only one in the area to focus on integrated marketing communications. Our graduates stand out in the local job market for their comprehensive knowledge of the field.
You'll work with RedPeg Marketing to launch a full-scale marketing campaign that involves market research, strategic planning, creative implementation, and evaluation of results.
As a student, you'll receive a membership to this vibrant networking organization. That will allow you to attend Mosaic conferences, connect with internship and job opportunities, and more.
American University’s Kogod School of Business offers the best of both worlds—the spectacular beauty of an 84-acre award-winning campus arboretum and an unrivaled location in the heart of an international business capital.
Our stunning campus sits in the northwest quadrant of Washington, DC, just miles from downtown, where some of the world’s most influential government, media, and financial institutions are located, providing you with unparalleled opportunities to make an impact locally, nationally, and globally.
Our courses expose you to a variety of specialized marketing areas, including brand management, non-profit marketing, social marketing, internet marketing, and direct marketing.
Marketing Core
All students must complete the core curriculum in marketing to fulfill their degree requirements, including:
- Digital Advertising
- Managing Digital Brand Identities
- Search Engine Marketing
- Data-Driven Marketing
- Integrated Marketing Communications
- Brand Strategy
- Research for Marketing Decisions
Marketing Electives
You'll build your marketing foundation with topics you are interested in. Some examples include:
- Sports Marketing Management
- Marketing for Social Change
- New Product Management
Practical Experience
The highlight of our curriculum is the applied client project, which you'll work with RedPeg Marketing to launch a full-scale marketing campaign that involves market research, strategic planning, creative implementation, and evaluation of results. Get real-world experience you can showcase in your portfolio.
We are the only marketing master's program in the DC area that focuses on every single aspect of a marketing campaign. We take data and develop creative solutions to fit a particular client's needs.