Earn your Master’s in Marketing

Unleash your creativity in a dynamic career that rewards innovation, strategy, and imagination.

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Why Kogod?

Our MS in Marketing can help you forge a new career path or expand your current role. With a solid foundation in branding, consumer behavior, data, and management, you'll be equipped to bring your most cutting-edge ideas to life.

30 Credits
Focus on Integrated Marketing

Kogod’s unique MS in Marketing program focuses on integrated marketing communications so that you can empower your imagination and advocate for social change.

11 Months
In a Cohort Format

The MS in Marketing program is full-time only, designed for completion within one year. Students form part of a cohort during the duration of their studies.

19:1
Student:Faculty Ratio

Our small class sizes and student-to-faculty ratio ensure that you form a lifelong personal and professional network with your peers and professors.

 
One-of-a-Kind
Program in DC

Our program stands out for being the only one in the area to focus on integrated marketing communications. Our graduates stand out in the local job market for their comprehensive knowledge of the field.

STEM-Designated
With a Specialization in Analytics

 The designation may allow F-1 international students to apply for a 24-month extension of their Optional Practical Training, granting them the ability to work in the US for up to three years in their major field of study.

AAF DC Advertising Federation
Affiliated Program

As a student, you'll receive a membership to this vibrant networking organization. That will allow you to attend Mosaic conferences, connect with internship and job opportunities, and more.

Live, study, and thrive in the nation's capital, one of the most vibrant cities in the world.

American University’s Kogod School of Business offers the best of both worlds—the spectacular beauty of an 84-acre award-winning campus arboretum and an unrivaled location in the heart of an international business capital.

Our stunning campus sits in the northwest quadrant of Washington, DC, just miles from downtown, where some of the world’s most influential government, media, and financial institutions are located, providing you with unparalleled opportunities to make an impact locally, nationally, and globally.

What You'll Study

Our courses expose you to a variety of specialized marketing areas, including brand management, non-profit marketing, social marketing, internet marketing, and direct marketing.

 
Young female businesswoman in the office

Marketing Core

All students must complete the core curriculum in marketing to fulfill their degree requirements, including:

  • Digital Advertising
  • Managing Digital Brand Identities
  • Search Engine Marketing
  • Data-Driven Marketing
  • Integrated Marketing Communications
  • Brand Strategy
  • Research for Marketing Decisions
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Marketing Electives

You'll build your marketing foundation with topics you are interested in. Some examples include:

  • Sports Marketing Management
  • Marketing for Social Change
  • New Product Management
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Practical Experience

The highlight of our curriculum is the applied client project, which you'll work with RedPeg Marketing to launch a full-scale marketing campaign that involves market research, strategic planning, creative implementation, and evaluation of results. Get real-world experience you can showcase in your portfolio.

One-of-a-Kind Program
Integrated Marketing Communications

We are the only marketing master's program in the DC area that focuses on every single aspect of a marketing campaign. We take data and develop creative solutions to fit a particular client's needs.