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3 Ways AI is Changing the Finance Industry

Written by Jamie McCrary | April 25, 2025

 

Financial institutions must manage their data effectively and securely as stewards of their clients’ assets. Artificial intelligence provides an opportunity to optimize this process in innovative ways. Financial companies are leveraging AI-driven tools to improve their operations, customer service offerings, and data security, becoming savvier and more resilient organizations.

Improving operations

Financial institutions increasingly leverage artificial intelligence (AI) to streamline operations by automating routine tasks, reducing human error, and optimizing processes.

For instance, many banks have implemented AI systems that utilize optical character recognition (OCR)—a technology that converts text images into a machine-readable format—to automate data extraction from physical documents. Banks are using OCR to process:

  • Loan applications
  • Checks and invoices
  • Bank statements
  • Passports and driver’s licenses

Data reconciliation, which can occupy up to 40 percent of analysts’ working hours, is another important way AI streamlines finance operations. AI-powered tools, such as Microsoft Copilot and the cloud-based Adra by Trintech, automate the reconciliation process by identifying mismatches and anomalies in data. This greatly minimizes the likelihood of mistakes, reduces audit risks, and saves valuable employee time.

Enhancing the customer experience

AI also transforms how financial institutions interact with customers, enabling employees to provide highly personalized and around-the-clock support.

Banks are leveraging AI to optimize their services in several ways, including offering customers:

  • Tailored finance advice
  • Instant administrative support
  • Enhanced data security

Bank of America’s virtual assistant, Erica, uses AI to analyze individual spending habits, flag unusual transactions, and even suggest customized strategies for reducing debt. It uses real-time data to form recommendations, helping customers make smarter financial decisions.

AI is also driving a shift toward 24/7 support. AI-enabled chatbots and virtual assistants can now handle a wide range of requests—from balance inquiries to portfolio recommendations—with speed, accuracy, and positive demeanor.