Despite the rising frequency and impact of disasters, companies in risk-prone regions often remain unprepared. This research shows that organizations with firsthand experience of natural disasters are more likely to take preparedness seriously—but experience alone isn't enough.
The study reveals that when managers learn from peer organizations—especially in areas facing high-impact, low-frequency disasters—they significantly improve readiness. In regions with frequent but less severe events, managers tend to act in isolation, sometimes misjudging their real risks. Peer learning and external collaboration are vital for robust disaster planning.
For business leaders and policymakers, the clear takeaway is to prioritize collaborative strategies and expand risk awareness beyond the organization. Firms should invest in disaster education, share best practices, and adopt broader learning networks to ensure resilience against future hazards.