Kogod School of Business professor Benjamin Wright knows firsthand the power of digital marketing today. Since his graduate school days, he’s had hands-on experience with marketing and social media work, working in sports marketing and talent representation before setting his sights on academia. Now, as a professor, he can utilize that experience and his enduring curiosity about how the field changes over time.
“What’s cool about my career now is that I still have similar interests and get to teach these topics while continuing to learn and stay informed on evolving industry practices,” he said.
Wright teaches several courses that draw on his professional experience, including Foundations of Digital Marketing, Consumer Behavior, and Sports Marketing Management. In his classroom, he seeks ways to ensure that his students learn theoretical and practical skills alike so that they can see how what they’re learning applies to their potential careers. From simulating marketing situations to bringing in guest speakers, Wright’s approach to teaching fits right in with Kogod’s focus on hands-on, experiential learning.