AI innovation has exploded to new heights with 72 percent of organizations integrating AI solutions into their core business practices. Simultaneously, organizations are embracing the importance of sustainability, with 90 percent of S&P 500 companies committed to publishing annual ESG (environmental, social, and governance) reports.
Individually, both of these objectives have their own merits and challenges. But organizations that want to integrate best practices of both AI and sustainability are faced with an additional challenge: finding the right balance for initiatives with competing interests.
AI has played a role in business operations for the past 20 years. In the mid- 2000s, AI was at the forefront of user experience. Consumers were exposed to recommendation algorithms that suggested everything: what shows to watch (Netflix), which products to buy (Amazon) and even what media to consume (Facebook). It has since expanded to optimize every avenue of business—from marketing and sales to fraud detection.
Since the release of Open AI’s ChatGPT in November of 2022, we’ve seen a surge of new AI applications due to the advancements in generative artificial intelligence (GAI) technology combined with its wide accessibility.
As a result, organizations are investing more heavily in their AI innovation than ever before.