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How To Value a Company Using AI

Written by Jamie McCrary | May 27, 2025

 

Artificial intelligence is transforming how businesses approach valuation, making the process faster, more accurate, and data-driven. From automating financial analysis to evaluating market trends, AI-powered tools are optimizing the business valuation process. This article breaks down key valuation methods and shares how leaders are leveraging AI to optimize business outcomes.

What is business valuation?

Simply put, business valuation is the process of determining the economic value of a company. It involves evaluating each financial aspect of a business, including its assets, liabilities, cash flow, and earnings.

Business owners typically undergo a valuation process when:

  • Selling their company
  • Negotiating a merger or acquisition
  • Seeking investors
  • Obtaining business insurance or bank loans

Depending on a company’s size, industry, and goals, it can be valued in numerous ways. Several standard methods include:

  • Market capitalization
  • Discounted cash flow
  • An asset-based approach

Why is business valuation important?

Business valuation is critical for investment and sales purposes. By knowing the value of their company, owners can provide an accurate estimate of worth to potential buyers and negotiate with greater authority.

It also helps owners gain a significant edge on their competition: 98 percent of small business owners don’t know their firm’s value, according to a recent survey by M&T Bank.

This not only hinders potential sales but also limits the owner’s longer-term strategic planning. Valuation also helps empower owners to take action to increase their business’s value, chart estate and tax plans, and create succession plans.

AI’s role in business valuation

Artificial intelligence enables business appraisers to enhance the accuracy, speed, and relevancy of their valuations. It uses advanced algorithms and machine learning to:

  • Automate calculations
  • Analyze market data
  • Predict future business trends and outcomes

It also helps mitigate human limitations, such as bias and calculation errors. AI-powered tools eliminate factors such as opinions and emotions that can distort the valuation process, thereby eliminating the possibility of human error.