Professor Linda Bloss-Baum was Featured in a Tech Crunch Article

The article discussed Taylor Swift's endorsement of Kamala Harris in the 2024 presidential election in light of an AI-generated video of her endorsing Donald Trump.

• Celebrities are particularly vulnerable to having AI deepfakes created of them, since enough photo and video content exists publicly to create a convincing fake version of them.
• The use of generative AI in creating inappropriate and misleading content involving celebrities has become a topic of discussion among lawmakers in the United States.
• As a Tennessee resident, Swift could sue the Trump campaign over the deepfake, though the relevant ELVIS Act is so new that there is no legal precedent for doing so.

Professor Bloss-Baum said: ““Unfortunately, AI is playing a bigger role in this election, just because of the proliferation of the technology. We’ve been subject to robocalls in the past, but now the technology has gotten so good that they really can be deepfaked in such a way that the callers won’t necessarily know that it’s not the candidate.”

Read the article here.