“I’ve always wanted to teach,” said Ira Rubenstein about becoming an adjunct professor in marketing at the Kogod School of Business. When Kogod dean David Marchick reached out to him about leading a course, it was an easy decision; he knew a fair bit about higher education from his father, who had taught at the University of Minnesota and enjoyed his previous speaking engagements at schools across the country. This time, however, he’d take on something new—a digital marketing course that drew from his wide range of experience in the field to prepare students for technology's role in brand strategy.
“Dean Marchick approached me about trying to do something a little different,” Rubenstein explained. “So, here we are—a class that’s technically digital marketing but encompasses much more.”
Rubenstein began teaching at Kogod in 2023’s fall semester. This fall, he’ll teach Digital Advertising and Managing Digital Brand Identity, two courses that draw upon his decades of experience in digital marketing.
“Ira Rubenstein is a perfect example of the level and experience of marketing executives that we hope will join us as adjunct professors,” said marketing department chair Ron Hill.