News

Most Reliable Truck Built in America Isn’t American

Written by Kogod School of Business | October 1, 2026

The article cites the Made in America Auto Index’s ranking of the Toyota Tundra to show how a foreign-headquartered automaker can still have a significant U.S. manufacturing footprint.

Key Takeaways

  • The Made in America Auto Index ranks the Toyota Tundra No. 24 among the most American-made vehicles. 
  • Toyota assembles all Tundras in San Antonio, Texas, and the non-hybrid model uses 55 percent U.S.- or Canadian-origin components, according to its window sticker.
  • The article uses the Tundra to illustrate why a vehicle brand’s country of origin does not necessarily reflect where the vehicle is assembled or how much of its content comes from North America.

Read the full article.