Kogod School of Business
The article cites the Made in America Auto Index’s ranking of the Toyota Tundra to show how a foreign-headquartered automaker can still have a significant U.S. manufacturing footprint.
Key Takeaways
- The Made in America Auto Index ranks the Toyota Tundra No. 24 among the most American-made vehicles.
- Toyota assembles all Tundras in San Antonio, Texas, and the non-hybrid model uses 55 percent U.S.- or Canadian-origin components, according to its window sticker.
- The article uses the Tundra to illustrate why a vehicle brand’s country of origin does not necessarily reflect where the vehicle is assembled or how much of its content comes from North America.
Read the full article.