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From Seattle to London and Austin’s SXSW, Students Gain Immersive, Hands-On Experience

Written by Anna Morcerf | April 28, 2023

 

“How did you spend your spring break?”

This time of year, it’s a typical Monday morning question at office water coolers and in Slack channels alike—not to mention inside classrooms and residence halls.

At the Kogod School of Business, the answer you’ll get depends on who you ask.

From Boeing’s production facility to the floor of the London Stock Exchange and music venues situated in the heart of Austin’s iconic South by Southwest (SXSW) conference and festival, March 2023 was equal parts immersive and enlightening for the dozens of students who fanned out around the globe to network with business professionals and executives—often AU alums—and bolster their coursework in a uniquely hands-on environment.

In Seattle, a four-day experience focused on leadership brought together around 40 students. The curriculum includes at least two in-person immersions allowing students to solve business challenges with real companies.