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Understanding Connections Between Language, Culture, and the Consumer

Written by Anna Morcerf | May 10, 2022

 

Growing up in Sacramento, California, and attending a bilingual immersion school kick-started Kylah Williams’s interest in the Spanish language. Now, as a recent spring 2022 graduate of the Kogod School of Business’s MS in marketing program, Williams is just about to dive headfirst into a Fulbright position in Mexico that combines her love of the Spanish language and her business acumen.

Williams remembers being one of two Black students in her immersion school growing up. Still, she never questioned it because she enjoyed learning about her classmates’ different cultures and finding commonalities and differences to her own. As a global-minded citizen of the US, being accepted into Fulbright’s Binational Business Program in Mexico is a full-circle moment for Williams.