AI at Kogod: Courses Incorporating AI
AI is changing how organizations operate, compete, and make decisions.
At Kogod, students engage with AI across the curriculum through hands-on projects, applied business learning, data analytics, and discussions about the ethical and organizational implications of emerging technologies.
The courses below include undergraduate and graduate offerings that integrate AI at varying levels, from foundational exposure to advanced application and leadership.
Learn alongside AI using tools that support learning, research, and skill development.
Apply AI to real-world business challenges through hands-on projects and practical coursework.
Lead with AI by developing sophisticated solutions, evaluating emerging technologies, and tackling complex challenges.
Graduate-Level Courses Incorporating AI
This course teaches students to design, plan, execute, and report on a relatively large-scale AI-driven text analytics project. It includes multiple hands-on labs in both R and Python, and a semester-long research project. The textual data all around us, from social media, to websites, blogs, email archives, annual reports, meeting transcripts, newspapers, and much more, can fuel our analysis of companies, countries, organizational problems, or facilitate academic research for master’s theses or doctoral dissertations. Students explore the fundamentals of text analytics and data visualization beginning with statistical bag-of-words (BoW) approaches, moving to natural language processing (NLP) approaches including language models, word embeddings, text parsing, parts of speech (POS) tagging, and Named Entity Recognition (NER); then on to machine learning (ML) approaches, including unsupervised techniques such as topic modeling and clustering, and supervised techniques such as predictive modeling for regression and classification problems; ending with Deep Learning (DL), transformers, and large language models (LLMs) like GPT, BERT, and LLaMA that underlie Generative AI tools.
This course provides foundations in three areas of software programming for business analytics, focusing on Python, an open source, object-oriented, general programming language with powerful capabilities like dynamic web development, data extraction from the web, and automation. First, it introduces software development and object-oriented programming. Second, it provides an overview of Python, the Python syntax, and popular Python packages for business analytics modeling. Third, the course reviews useful tools to enhance the productivity in Python, including iPython and Jupyter Notebooks.
This course introduces prominent quantitative methods of financial data analysis, with an emphasis on practical implementation. The course covers topics in four main areas including investments and asset allocation, time series analysis and forecasting, machine learning applications in finance, and event studies and causal inference methods. Students gain a theoretical understanding of the methods and hands-on experience by implementing these methods in Python.
Whether solo or on a team, this course helps students from any major turn their ideas into a real venture. Students explore industries about which they are passionate, uncover unique opportunities, and use real-world business tools to validate ideas, test marketing campaigns, and forecast finances. Participants gain hands-on experience in business incorporation, intellectual property (IP) protection, fundraising, and investor-level pitching while connecting with entrepreneurs and investors through valuable networking opportunities. With artificial intelligence (AI) infused throughout the course, students explore how emerging technologies can give their venture idea a competitive edge.
This course provides a bridge between theory and practice in finance. It examines various aspects of financial economics, combining theory, empirical evidence, and application. The course focuses on theory, studying financial decision-making under uncertainty, asymmetric information, and agency problems, among other topics. It applies this theory to analyze consumer financial markets, examining the design of financial products, the role of fintech, and how firms respond to the regulatory environments in which they operate.
Finance plays an important role in the transition toward a sustainable, yet prosperous, economy. This course introduces a new and intuitive framework that balances financial and non-financial objectives. The course studies the challenges and opportunities that investors, firms, and governments face when considering both objectives. Students are trained in quantitative applications of the framework, ranging from navigating through a diverse set of sustainability data to optimizing portfolios with student-specific environmental, social, and governance (ESG)/sustainability constraints, using Excel, Python, and artificial intelligence (AI) tools.
This course provides students with decision-making skills derived from the ability to understand, perform, and interpret complex financial calculations and models used in finance. It presents the theory and practice of finance, emphasizing computer-based financial modeling, forecasting and the use of financial software applications to analyze the impacts of financial decisions. The course covers a variety of techniques, such as sensitivity and scenario analysis, optimization methods and Monte Carlo simulation.
Financial operation of the multinational firm, including the sources of funds, foreign investment decisions, and international transactions and taxation. Also included is a study of the related aspects of the international monetary system; foreign exchange markets; measuring and managing foreign exchange risk; and international banking.
The Student Managed Investment Fund (SMIF) is a collaborative class that provides valuable, real-time experiential learning in securities analysis and portfolio management. Students learn equity valuation and portfolio management techniques and tools to demonstrate practical knowledge in research, investing, portfolio management, and the dynamics of equity markets. The course also explores AI research tools. Repeatable three times for credit.
The Real Estate Investment Trust Program (REIT) is a collaborative class that provides valuable, real-time experiential learning in securities analysis and portfolio management. Students learn valuation and portfolio management techniques and tools to demonstrate practical and applied knowledge in research, investing, portfolio management, and the dynamics of real estate and REIT markets. The course also explores AI research tools. Crosslist: REAL-470. Repeatable three times for credit.
An intensive introduction to the legal and ethical issues confronting the global business manager. Explores the legal system, legal processes, and several areas of commercial law relevant to the business manager, and also develops recognition of legal and ethical issues and their managerial implications. Examines product liability, the contract as the fundamental legal instrument of global commercial relations, agency, and the law of torts.
Introduces the role of the audit and assurance services in financial markets. Focuses on the ethical and legal obligations of audit professionals, practice standards, risk assessment and the evaluation of internal controls, audit evidence, levels of assurance, attestation requirements, and the impact of information technology on audit practice.
This course provides students with an understanding of data analytic thinking and terminology, and how data analytics is used in accounting-related fields. Students gain hands-on experience applying data analytics tools and techniques in financial accounting, managerial accounting, auditing, and taxation. The course utilizes Excel, Tableau, Power BI, SQL, and a variety of other apps for extracting and analyzing company financial data and presenting results of data analyses. Students gain real-world experience working with big data from real companies. Students complete this course with the skills necessary to solve accounting and business problems and develop actionable proposals for managers and clients.
In this course students learn how to conduct business analysis to document business processes and describe the functional requirements for the corresponding business application and then analyze the information requirements to support the application. The course has a strong hands-on component which prepares students for information technology (IT) consulting and business analysis practices. Students work in teams on a consulting project with an organization or consulting firm. The outcome of the consulting project is a formal specification for a business process solution to the client’s problem and the corresponding system specifications to support the solution.
This course provides an integrative framework with which to approach other courses in the program by encouraging an understanding of the sources of competitive advantage. It encourages students to think strategically about the skills provided by the functional-level courses and about how those functions, as well as industry and macroenvironmental forces, contribute to company success.
This course introduces current practices in sustainability reporting and analysis. and evolving regulatory requirements both in the United States and internationally. Critically examines challenges related to measuring sustainability including, carbon accounting, social metrics, rating methodologies, and external assurance practices. The course also explores how sustainability information is integrated into financial and investment decisions.
In this course students are introduced to predictive modeling methods, approaches, and tools. Students gain skills in predictive analytics to develop and use advanced predictive analytics methods; develop expertise in the use of popular tools and software for predictive analytics; learn how to develop predictive analytic questions; identify and select the most appropriate predictive analytics methods and tools, apply these methods to answer the respective questions, and present data-driven solutions.
ACCT-677 Financial Statement Analysis (3)
This course explores the use of financial statement information by investors and analysts as a basis for understanding a firm’s current performance, assessing its future prospect and valuing ownership and other claims. The focus is on use of accounting information for equity valuation, but other applications are also considered.
For students preparing for careers in accounting; management; management consulting; financial management; and financial analysis. Introduces concepts and tools needed to understand and effectively use managerial accounting information to monitor and control costs; plan operations; and measure; monitor; and motivate performance.
The course has three major components: experiential learning in which students work in teams to assist entrepreneurs in post-conflict regions to develop their business plans; seminars led by guest speakers with on-the-ground experience with entrepreneurship, global business, and economic development in post-conflict areas; and a guided research component wherein students choose a specific topic within the spectrum of peace through commerce issues.
Study of federal income tax laws relating to individuals. Detailed consideration to basic income tax concepts, including gross income, property dispositions, cost recovery deductions, itemized deductions, and non-recognition transactions. Brief coverage of corporations and partnerships.
As the capstone of the International Relations and Business (MS), this course focuses on applications of the skills, tools, and methodologies students have acquired in the program: global strategy, international finance, multinational operations, intercultural communications, foreign trade and investment, international marketing, global governance. Through project-based work, students address the critical challenges and opportunities facing business managers in key global industries across multiple regions. In this way, the course strengthens students’ capacity to navigate ongoing shifts in the global economic, social, technological, and geopolitical environment. The course includes an international travel component over spring break
Students are introduced to descriptive, predictive, and prescriptive analytics and to models, tools, and methods commonly used in each area to develop multidisciplinary business insights from data. Through hands-on exercises and a term project, students develop skills to present solutions to problems and provide answers to business questions in various business disciplines such as accounting, finance, information technology, marketing, and sustainability. The course emphasizes model development and the use of commercial software to manage, report, and analyze data.
Business decision problems can be characterized as situations in which managers must select the best alternative from several competing alternatives. Managers frequently rely on results from statistical analyses to help make the best decision. The decision-aiding tools that can be applied by managers to gain insight into decision problems range from simple graphic displays of data to sophisticated statistical tests. Students use real-world data sets and PC-based software to describe sets of measurements, construct probability distributions, estimate numerical descriptive measures, and build multiple regression models in a variety of business settings related to accounting, finance, information technology, marketing, and sustainability.
The course covers the conceptual, practical, and managerial foundations of managing organizations in today’s digital and data-driven economy. It includes foundational aspects of information technology: digital transformation, digital competition, analytics management, cybersecurity, and emerging technologies including artificial intelligence.
This course introduces important database concepts, including data modeling, database design, data extraction and data analysis skills needed to transform raw data into useful business information and knowledge for decision making and problem solving. Topics include relational design, data warehousing, artificial intelligence (AI) database tools, AI vector databases, NoSQL databases. data search, data querying, basic analytics and reporting.
This course provides students with an introduction and overview of the principles of Islamic financing and its evolution over the centuries with an emphasis on the last four decades. The different products are presented and discussed with reference to modern conventional products in the marketplace. The course covers current Islamic capital markets and the institutions that are major players in those markets, as well as issues related to insurance, accounting and auditing, and ethical concepts.
This course provides students with an introduction to and overview of the microfinance field along with financial inclusion. It covers the history and evolution of microfinance, the characteristics of microenterprises, and application of financial sector development concepts to microfinance; tools for measuring poverty and impact of microfinance services; financial and technical assessment tools for measuring financial and managerial performance of microfinance institutions; and the sources of equity and debt financing for microfinance. In addition, the course addresses the problems of financial inclusion in emerging markets and the strategies required to expand the process of financial inclusion.
This course is an introduction to the marketing practices followed in developing and introducing new products. The course covers the tools and techniques used for identifying the market potential for a new product. Emphasis is placed on product positioning methods and strategies, consumer testing procedures, the new product diffusion process, sales and market share estimation, and product portfolio decisions. Students develop an understanding of the reasons why some new products succeed while others fail.
This course provides an overview of the data-driven marketing and customer management ecosystem. Increasingly, businesses are relying on data and analytics to build, execute, and optimize their campaigns across the customer lifecycle from marketing through customer management. Students learn to evaluate customer acquisition costs and lifetime customer value as key metrics for optimizing marketing spend and in-market campaigns. They develop customer selection models, and use customer database information for business planning and to enhance sales performance. They also learn how data and analytics play central roles in the ongoing customer management practices of today’s most successful companies. Includes real-world examples and case studies, as well as guest lecturers from experts in the field.
Marketing analytics involves identifying and collecting relevant data, selecting key metrics, developing models that connect these metrics, and using quantitative tools to uncover customer insights and to monitor and maximize the effectiveness of marketing initiatives. This course introduces students to techniques for data visualization and statistical and pattern analysis in a variety of settings involving marketing decision making. Students are exposed to datasets, cases, and readings that span a variety of topics such as market segmentation, market response models, customer profitability, word of mouth marketing, search and social media marketing, and resource allocation.
This course provides an in-depth, participatory approach to the dynamic world of digital marketing, incorporating insights from industry experts. With a strong focus on the latest advancements in artificial intelligence and the rising impact of social media and influencer marketing, students will explore how these tools are reshaping the marketing landscape. Covering both foundational and emerging strategies, the course combines theoretical frameworks with real-world applications. Students will engage in readings, case studies, and practical projects to develop expertise in digital marketing, encompassing user-generated content, search optimization, social networks, mobile marketing, over-the-top (OTT) marketing, and web analytics.
With ACCT-641, this course is part of a two course sequence focused on financial accounting rules for corporations. It includes application and use of financial accounting in a decision-making framework and emphasizes corporate financial reporting strategies, preparation of financial statements, and interpretation of financial statements by external users. The course examines issues related to current liabilities and contingencies, non-current liabilities, equities, the statements of cash flows, and the accounting for changes and error corrections. Within these content areas, the course also explores the differences between financial statements prepared in accordance with U.S. Generally Accepted Accounting Principles GAAP), and those prepared in accordance with International Financial Reporting Standards (IFRS).
This course introduces a set of approaches designed to efficiently integrate suppliers, manufacturers, warehouses, and stores so that merchandise is produced and distributed at the right quantities, to the right locations, and at the right time in order to minimize systemize costs while satisfying service level requirements. The course utilizes case studies and computer simulations to illustrate and reinforce effective supply chain management approaches in both global and domestic organizations.
Sustainability strategy involves the social, economic, and environmental issues managers must address in a variety of organization types. This course provides an understanding of the range of strategic concepts, theories, tools, and frameworks that enable managers to make effective decisions for their organization. Students learn how to manage and work with a variety of stakeholders. They also gain insights into how sustainability strategies affect a firm and its industry, among other topics. The course emphasizes making the business case for sustainability management.
Cybersecurity research has made great strides in perimeter protection and attack prevention for cyber assets. The increasingly sophisticated nature of security attacks, however, makes it imperative for cybersecurity professionals to leverage the large volume of data generated by users, systems, networks, and applications, as these data may reveal the digital trails left behind by attackers and help detect, prevent, and mitigate such attacks. This course covers a variety of analytics techniques for cybersecurity applications, from data collection and management to machine learning to data visualization, and discusses their roles in detecting cyber threats and strengthening the defense of critical cyber assets in today’s ever-changing cybersecurity landscape.
Climate change is a dominant factor driving organizations to integrate sustainability into their planning and operations. This course covers the topics that prepare sustainability executives, sustainability consultants, and sustainability employee team members to reduce a large organization’s carbon footprint, including greenhouse gas inventories, climate planning, conservation and efficiency, onsite and commercial scale renewable energy, carbon offsets, and climate reporting.
This course provides a comprehensive overview of fundamental real estate principles and the laws and economic factors that impact real estate markets. Focusing on critical real estate concepts, tools, and practices, the course is relevant for students seeking to acquire a real estate license or improve their real estate management skills. Includes legal descriptions of real estate; estates, encumbrances, liens, and homesteads; agency and contracts; real estate mathematics and finance; lenders, appraisal, escrow, and title insurance; leases and the landlord-tenant relationship; urban economics and planning; taxation; and careers in real estate.
This course explores the impact of changes in the national economy (as measured by GNP, consumer spending, inflation, interest rates, and other economic data) on real estate markets. Topics covered include the effects of general economic conditions on the value of both housing and commercial property, and on financing arrangements and financial instruments in this market (e.g., mortgage markets, including ARMs and creative financing, secondary mortgage markets, MBS, CMOs, and other new developments in real estate financing).
Richard Florida defines the creative class as composed of scientists, engineers, university professors, poets, architects, and people in design, education, arts, music, and entertainment, whose economic function is to create new ideas, new technology and/or creative content. Technology changes have dramatically affected the way that consumers interact with entertainment media and content. Students examine these seismic shifts in the creation and distribution of motion pictures, television programming, music, and printed works. The course emphasizes the vast technological and societal changes that have affected songwriters, recording artists, film and television studios, and other content creators in the creative class.
This course introduces production and operations management (POM), the process of managing people and resources in order to produce goods or provide services. Decisions related to forecasting, aggregate planning, facility location, project scheduling, inventory control, supply chain management, and sustainability are discussed. Considerable emphasis is placed on the development of models to represent POM decision problems and the use of analytical tools and software to support the POM function.
This course integrates knowledge of functional areas to formulate and implement strategy in ways that enhance performance as a sustainable enterprise. It emphasizes critical thinking by applying frameworks in the analysis and evaluation of organizational decision making. The course challenges students to examine real world business ecosystems using various tools such as case studies, simulations, and consulting projects to examine a variety of strategic and sustainability challenges.
This course explores the process to establish a value for an entire or partial interest in a private company when deciding the price to pay or to receive in a variety of situations. It covers venture capitalist or private equity investments in start-ups or early stages, and entrepreneurs seeking capital or buy-sell agreements, exit planning, fairness opinion, financial reporting, corporate restructuring, and mergers and acquisitions. Students learn different methods of valuation, their strengths and weaknesses, and when to apply them. The course provides a pathway to becoming a Certified Valuation Analyst (CVA).
This course introduces students to the most up-to-date financial analytical tools, including Bloomberg and Thomson-Reuters, which support the data collection and analysis for company, equity, fixed income, foreign exchange (forex), and commodities. The course provides hands-on usage of current financial software and industry databases and prepares students to complete the Bloomberg certification.
This course provides in-depth experience modeling and valuing the development or acquisition of office, multifamily, hotel, residential properties. Students learn how to build real estate models working with flexible time periods, building debt schedules, incorporating alternative financing structures with joint venture waterfall analysis and returns allocation schedules, as well as the key terminology of real estate and real estate investment trusts. Students gain an understanding of how topics in sustainability affect the real estate sector.
This course emphasizes the integration of robotic process automation (RPA) and advanced financial analysis in accounting, equipping students with both practical skills and theoretical insights. Students gain practical experience in RPA and financial data analysis using the latest technologies. Additionally, students explore foundational accounting theories through case studies and research methodologies. Designed for real-world applications, the course focuses on data-driven decision-making, process optimization, and accounting research. Upon completing the course, students demonstrate proficiency in RPA and advanced financial analysis; a research paper and case presentations hone their analytical, writing, and oral communication skills.
This course examines the nature of financial fraud and provides students with knowledge of the skills needed to identify and deter financial deceptions. Students are introduced to fraud examination techniques used by forensic accountants during various stages of an investigation and about the forensic accountant’s role in the litigation process.
This course provides an introduction to the analysis of bonds and other fixed-income assets. Students study liquidity management, risk measurement and management, and portfolio analysis and management.
This course introduces students to the strategic, tactical, and operational roles of information technology (IT) and analytics in business. Students explore how successful managers leverage IT and data-driven insights to streamline operations, drive innovation, and achieve key business objectives. The course features case studies and assignments that showcase the use of IT and analytics across various business functions, including supply chain management, marketing, finance, and sustainability. Students learn how forward-thinking companies harness IT to monitor and optimize their energy consumption, reduce their carbon footprints, and enhance their overall sustainability metrics. The course also covers best practices in IT management, including developing compelling business cases for technology investments and the effective governance of IT resources. By the end of the course, students are well-equipped to understand and apply the strategic value of IT and analytics in various business contexts.
This course provides students with an introduction to the fundamental principles of marketing needed for business, both profit and nonprofit. Includes an overview of products and new product development; pricing strategies including costing and financial analysis; and understanding the marketing environment including segmentation and targeting tools.
This course provides an overview of marketing research and its use in making effective marketing decisions. The course introduces the market research process and emphasizes appropriate research designs, sampling plans, and a toolbox of data collection and analysis techniques so that the results generated are meaningful and valid. Qualitative and quantitative research methods are covered. Students design questionnaires, collect research data, and use software to analyze data. Emphasis is on the applications of marketing research in various fields of marketing.
This course provides students with an introduction to current marketing management techniques and the tools necessary for effective marketing decision making. Includes the principles of marketing strategy; global perspectives on marketing; sustainable marketing practices, and financial analysis tools for effective and ethical decision making. Case studies and group projects emphasize corporate social responsibility and sustainable enterprises.
This course focuses on real estate valuation and investment analysis, which is the ability to identify the key metrics for the evaluation and valuation of residential, multifamily, and commercial properties from an investment perspective. The course incorporates the curriculum from the Appraisal Institute’s Manual: Basic Principles.
Nulla porttitor accumsan tincidunt. Pellentesque in ipsum id The course explores service marketing in terms of an ongoing analytic process. In this course, students learn how to properly analyze frameworks, tools, channels, data sets, customer behavioral data, decision-making factors, and strategies that support broader service marketing decisions. porta dapibus. Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Donec rutrum congue leo eget malesuada. Nulla porttitor accumsan tincidunt. Curabitur aliquet quam id dui posuere blandit. Vivamus suscipit tortor eget felis porttitor volutpat.
The practices and principles involved in conducting the functional aspects of business in an international context; includes the study of the nature, scope, and trends of international business as well as the international monetary system, international agreements, and considerations resulting from the environmental differences between nations.
op global companies regularly fail to make insightful decisions about significant patterns and changes in their business environments and markets, even though the data related to these decisions is available. Business Intelligence (BI) connects data from multiple sources to produce meaningful information and identify patterns and trends to inform such decisions. BI encompasses the methodologies, metrics, processes, and information systems used to monitor and manage an enterprise’s business performance and support strategic decision-making. BI systems encompass a blend of technologies such as data warehousing, data mining, business analytics, predictive statistics, online analytical processing, and visual data representations (e.g., dashboards, data cubes), which when put together, provide decision makers with the most powerful business insights derived from multiple internal and external data sources. This course exposes students to the management practices, methodologies, and technologies that major corporations are applying in order to supply executives with the knowledge needed to succeed. The course includes readings, case studies, guest speakers, exposure to BI tools, and a data analytics project.
With ACCT-642, this course is part of a two course sequence focused on financial accounting rules for corporations. It includes application and use of financial accounting in a decision-making framework and emphasizes corporate financial reporting strategies, preparation of financial statements, and interpretation of financial statements by external users. The course examines issues related to the environment and theoretical structure of accounting, the accounting cycle, financial statements and disclosures, income determination, valuation and accounting for current and non-current assets, and investments. Within these content areas, the course also explores the differences between financial statements prepared in accordance with U.S. Generally Accepted Accounting Principles (GAAP), and those prepared in accordance with International Financial Reporting Standards (IFRS).
his course develops the knowledge, skills, and perspectives to apply fundamental marketing concepts (e.g. customer orientation, segmentation, and positioning) to create beneficial changes in society. Designed for students whose career goals involve working in or with organizations who desire to promote social change, or who are interested in understanding the role and application of marketing beyond commercial gain.
Per plentiful practical examples and increasing worldwide research evidence, racial dynamics impinge upon peoples’ experiences and outcomes in the marketplace. As a result, organizations across sectors are modifying their marketing practices to support marketplace equity. This course examines the various ways racial dynamics intersect with marketing strategy, consumer behavior, and marketplace outcomes. It investigates both historical and current-day dimensions of race and marketplace equity through readings, film, discussions, guest speakers, and strategic assignments. Students are equipped to recognize, analyze, and understand how to use marketing to intervene in race-related issues across diverse markets. The course emphasizes key theories concepts and approaches for comprehending racial dynamics in marketplace activities, analysis of issues at the intersection of marketing activities and race across different types of markets, and the use of marketing concepts and practices to design strategies and actions in support of racial equity in the marketplace.
Cybersecurity governance refers to the organizational structures, procedures, and policies that address the range of risks and opportunities including legal, technical, financial, and operational, relevant to cybersecurity. Responsible cybersecurity governance is critically important to public and private organizations worldwide because of the dramatic impact it can have on an entity’s ability to both mitigate risks and capitalize on opportunities. Case studies, including an in-depth analysis of the cybersecurity governance of a company, and examples from multiple business sectors are used to understand key aspects of cybersecurity governance in both public and private organizations. Crosslist: ITEC-467. Grading: A-F only.
Cybersecurity governance refers to the organizational structures, procedures, and policies that address the range of risks and opportunities including legal, technical, financial, and operational, relevant to cybersecurity. Responsible cybersecurity governance is critically important to public and private organizations worldwide because of the dramatic impact it can have on an entity’s ability to both mitigate risks and capitalize on opportunities. Case studies, including an in-depth analysis of the cybersecurity governance of a company, and examples from multiple business sectors are used to understand key aspects of cybersecurity governance in both public and private organizations. Crosslist: ITEC-467. Grading: A-F only.
This course examines the field of finance within the context of behavior theory. Students learn the underlying principles and latest research on decision-making under conditions of uncertainty in financial settings. Topics include the behavioral aspects of corporate finance, asset prices, and financial market anomalies.
This course introduces students to managerial decision making within the sports industry and other businesses that use sports as an important component of their marketing strategies. The primary emphasis of the course is the application of marketing principles to actual problems faced by practicing sports marketers.
Provides in-depth coverage of preparation of consolidated financial statements, accounting and reporting for securities investments, accounting for mergers and acquisitions, partnership accounting, and other advanced financial accounting topics. The course topics are highly relevant to the Certified Public Accountant (CPA) exam.
Introduces the accounting model of the firm; the financial accounting cycle; and methods firms use to account for their operating, investing, and financing activities. Explores how the financial reporting model is being extended to capture sustainability business practices. Examines uses of accounting information; the roles of the accounting profession; and social, political, and economic influences on accounting policies and professional practices.
Accounting and financial reporting concepts and standards applicable to local, state, and federal governments, and non-profit entities such as colleges and universities, health care entities, and voluntary health and welfare organizations. Emphasizes the nature of governmental organizations and their financial characteristics and differences in reporting standards from the private sector. Financial management and audit issues particular to non-profits are also discussed.
ntroduces the accounting model of the firm; the financial accounting cycle; and methods firms use to account for their operating, investing, and financing activities. Explores how the financial reporting model is being extended to capture sustainability business practices. Examines uses of accounting information; the roles of the accounting profession; and social, political, and economic influences on accounting policies and professional practices.
Effective management of human capital is critical to creating competitive advantage and sustainable business practices. This course covers a range of strategies and tactics needed to develop an inclusive, ethical, and successful workforce. Students learn theories and tools related to leadership, motivation, culture, and performance management, and develop skills to support purposeful achievement through people. Students explore these concepts in the context of emerging market trends, including virtual work, artificial intelligence, and sustainable human capital.
Topics vary by section.
Topics vary by section.
Financial theory and techniques of analysis, including valuation theory (bonds and stocks), and managing a firm’s financing, investment, and distribution decisions, including the cost of capital, capital budgeting, and cash distributions. Course content also includes sustainable financing of carbon markets and how to integrate sustainability and climate considerations into a company’s decision-making process.
Undergraduate-Level Courses Incorporating AI
This course provides foundations in three areas of software programming for business analytics, focusing on R, an open source, object-oriented software programming language. First, it introduces software development and object-oriented programming. Second, it provides an overview of R, the R syntax, R Studio (R development environment), and popular R packages and tools for business analytics modeling. Third, the course reviews useful tools to enhance productivity in R, including R Studio, R Markdown, and Shiny.
This course provides foundations in three areas of software programming for business analytics, focusing on Python, an open source, object-oriented, general programming language with powerful capabilities like dynamic web development, data extraction from the web, and automation. First, it introduces software development and object-oriented programming. Second, it provides an overview of Python, the Python syntax, and popular Python packages for business analytics modeling. Third, the course reviews useful tools to enhance the productivity in Python, including iPython and Jupyter Notebooks.
This course focuses on the business applications of advanced computational, visual, and text analytics, using both structured and unstructured data. Students gain knowledge with applied computational analytics such as prediction (classification and machine learning) and prescriptive (linear programming and data analysis). Students learn to answer business questions using visualization, discover previously unknown patterns, extract useful knowledge, and support business decision making. The course explores the application of unstructured (text) analytical applications and methods. It also introduces students to broad classes of techniques and to open source and commercial analytical tools in business problem solving.
This course focuses on the business of digital marketing. Specifically, the course covers a range of digital marketing channels, emerging technologies, and digital strategy used by marketers and organizations today. The course includes discussions and practical activities on concepts such as search engine optimization, social media marketing, paid advertising, mobile marketing, and marketing analytics (e.g., quantitative approaches used by digital marketers). Using a variety of activities and practical tools, students gain an understanding of using digital marketing to achieve marketing goals.
This course is designed to improve negotiating skills in all phases of the negotiating process through understanding prescriptive and descriptive negotiation theory as it applies to personal and professional negotiations. In-class simulations and out-of-class assignments are employed to introduce negotiation concepts in a variety of contexts, including one-on-one, multi-party, cross-cultural, third-party, and team negotiations.
This course provides an introduction to the fundamentals of marketing and business relevant to media and communications. Includes an overview of the principles of marketing, the business environment, and business strategy and an introduction to microeconomics and financial statements.
This foundation course helps students develop an understanding of the impact of entrepreneurship in business, government and society and an awareness of the mindset and skills entrepreneurs develop to build companies from ideas to inventions to successful innovations. Students examine the relationship of innovation and entrepreneurship, case histories of successful companies built by passionate entrepreneurs and the use of modern customer-centered practices used to define and develop startup companies.
This course provides students with decision-making skills derived from the ability to understand, perform, and interpret complex financial calculations and models used in finance. It presents the theory and practice of finance, emphasizing computer-based financial modeling, forecasting and the use of financial software applications to analyze the impacts of financial decisions. The course covers a variety of techniques, such as sensitivity and scenario analysis, optimization methods and Monte Carlo simulation.
This course gives an overview of the fundamentals of business finance and provides students with powerful tools to understand and address financial challenges that modern businesses confront. Topics covered include financial statement analysis, time value of money, capital budgeting, valuation of bonds and stocks, risk-return trade-off, market efficiency, introduction to capital asset pricing models, and international finance. Topics are presented in a lecture/discussion format with an emphasis on practical applications, analytical thinking, and problem-solving techniques.
The Real Estate Investment Trust Fund (REIT) is an experiential learning event that provides valuable, real-time experiential learning in REIT analysis and portfolio management. Students learn valuation and portfolio management techniques and tools to demonstrate practical and applied knowledge in research, portfolio management, and capital markets. The course also explores AI research tools.
For success in life and career, students must not only have knowledge, but communicate that knowledge to others to inform, persuade, and motivate. This course uses real-world scenarios from the business world in an experiential learning format. It teaches students how to make choices in message and meaning as made by business professionals, whether they are communicating individually or in a team; and across platforms, cultures, and industries.
In this course students learn how to conduct business analysis to document business processes and describe the functional requirements for the corresponding business application and then analyze the information requirements to support the application. The course has a strong hands-on component which prepares students for information technology (IT) consulting and business analysis practices. Students work in teams on a consulting project with an organization or consulting firm. The outcome of the consulting project is a formal specification for a business process solution to the client’s problem and the corresponding system specifications to support the solution.
This experiential core course teaches a comprehensive, career management approach to professional development. Students learn to align their unique strengths to industries and roles of interest. They create a professional branding strategy and deploy a personalized plan of action to successfully obtain internships and jobs. With a highly practical focus, students practice career readiness power skills, including professionalism, emotional intelligence, collaboration, and communication, necessary to building a thriving and meaningful career.
This course introduces prominent quantitative methods of financial data analysis, with an emphasis on practical implementation. The course covers topics in four main areas including investments and asset allocation, time series analysis and forecasting, machine learning applications in finance, and event studies and causal inference methods. Students gain a theoretical understanding of the methods and hands-on experience by implementing these methods in Python.
This capstone course enables students to integrate and synthesize knowledge acquired in functional areas of business and simulate management experiences. Methods employed for simulating a management environment include case studies, computerized management problems, and semester-long projects working on unstructured organizational problems.
This course explores the use of financial statement information by investors and analysts as a basis for understanding a firm’s current performance, assessing its future prospect and valuing ownership and other claims. The focus is on use of accounting information for equity valuation, but other applications are also considered.
This multidisciplinary seminar focuses on how the lessons learned from failure are critically important to improvement in decision making processes. Students develop fresh perspectives on the strengths and weaknesses of standard methodologies applied to this critically important business task. They also learn new methodologies and skills that enable them to analyze actual high profile, failed operational, cultural, tactical and strategic decisions and gain a profound understanding of why those decisions failed.
The course has three major components: experiential learning in which students work in teams to assist entrepreneurs in post-conflict regions to develop their business plans; seminars led by guest speakers with on-the-ground experience with entrepreneurship, global business, and economic development in post-conflict areas; and a guided research component wherein students choose a specific topic within the spectrum of peace through commerce issues.
Introduction to federal income taxation of individuals, providing a broad overview of the importance of tax considerations in business and personal decisions.
Investment, financing, and dividend-policy decisions of the financial manager. Case studies and problems are some of the tools used to enable the student to make and see the effects of financial decisions.
Entrepreneurship is a driving and dynamic force in developed, developing, and less developed counties around the world. This course explores the complex considerations in developing, starting, and growing an entrepreneurship enterprise in multiple contexts and cultures. The utilization of alternative entrepreneurship and micro ventures strategies are also explored.
Becoming an entrepreneur aligns every aspect of business from strategy to product development, marketing, finance, accounting, and sales. Startups learn that success means beginning with identifying services or products that are desirable to customers, feasible, and financially viable. In this experiential learning course, students apply business model techniques to simulate an actual startup business. Student teams use technologies provided by federal laboratories or their own business startup ideas to define a product for a commercial market. Students interview potential customers, identify specific user problems and needs, create and test rapid prototypes, analyze and select distribution channels and define and test pricing. Students then determine key internal resources and activities, specify strategic partners and build simple financial forecasts before presenting their comprehensive business model at the end of the semester.
Accounting is the language of business. Managerial accounting is the subject of understanding how accounting information is used by managers in making business decisions. Managerial accounting plays a crucial role in helping organizations make informed decisions, control costs, and achieve their strategic objectives. Students delve into key topics essential for effective managerial decision-making. Students gain a strong foundation in managerial accounting, enabling them to contribute effectively to organizational success.
This course provides an interdisciplinary view of how public and private actors are responding to the challenges and opportunities of global sustainability. The course focuses on the role of sustainability in the competitive strategies of global businesses, the impact of technological shifts in international corporate approaches to sustainability, and the rising importance of sustainability in the private-public agenda.
A survey course focusing on the nature and scope of global trade and investment, the role of multilateral institutions including the World Bank, International Monetary Fund (IMF), and World Trade Organization (WTO), the international monetary system and exchange markets, and differences in national cultures in providing in the environment in which trade and investment take place. The course additionally focuses on the impacts that this environment has on the operating decisions of multinational enterprises, especially with respect to the development of global strategies and their effect on business functions such as management, marketing, finance, and operations.
Introduces the role of the audit and assurance services in financial markets. Focuses on the ethical and legal obligations of audit professionals, practice standards, risk assessment and the evaluation of internal controls, audit evidence, levels of assurance, attestation requirements, and the impact of information technology on audit practice.
An introduction to the fundamental concepts of managerial accounting appropriate for all organizations; emphasis on measurement of product costs, cost behavior and analysis, operational budgeting, performance evaluation, and managerial decision-making for planning and controlling operations.
Understanding the complexity of the business environment requires an understanding of business as a citizen. Certainly a good business citizen obeys the law, but is that sufficient? Good business citizenship also requires participation in the social order and accepting and perpetuating common values. This course prepares students to be managers and leaders of businesses that practice good citizenship in the global economy.
This course explores the business applications of advanced analytics and artificial intelligence (AI), with a focus on machine learning techniques for analyzing both structured and unstructured data. Students learn to apply AI to real-world business problems, uncovering hidden patterns, extracting actionable insights, and supporting data-driven decision-making. Emphasis is placed on AI-based quantitative models, including neural networks, decision trees, support vector machines (SVM), and clustering algorithms such as K-means. The course covers a broad range of techniques and introduces both open-source and commercial tools for analyzing and visualizing data at scale. Students gain hands-on experience using analytics and machine learning to address complex business challenges. The course also touches on business applications of generative AI.
his is the first course of a three-course sequence for students to build their financial literacy. It provides a foundation of the basic concepts of personal financial literacy. It includes an introduction to basic personal financial planning and personal budgeting including the effects of taxes as well as the concept of the time value of money and how to make time value of money calculations.
This course is an introduction to the marketing practices followed in developing and introducing new products. The course covers the tools and techniques used for identifying the market potential for a new product. Emphasis is placed on product positioning methods and strategies, consumer testing procedures, the new product diffusion process, sales and market share estimation, and product portfolio decisions. Students develop an understanding of the reasons why some new products succeed while others fail.
This interdisciplinary course incorporates study of demographic groups in the workplace and their unique experiences by describing the patterns of thought or practices of historically marginalized peoples. Students focus on workforce development, including the practices needed to foster inclusion and exploit human differences in the workforce given organizational contextual and environmental factors. The course also examines how legacies or experiences of oppression and responses to them shape contemporary realities or conditions by exploring how bias occurs in human perception and attributions and workforce decisions and by examining how structural inequalities shape social categories of human difference and how these constructions influence inequalities. Finally, the course evaluates and reflects on the values, policies, and practices needed to develop a more equitable society.
Operations management (OM) refers to the management of all activities and processes that transform inputs such as materials, people, capital, and other resources, into outputs in the form of goods and services. This course introduces the fundamental knowledge and skills for the students to understand, manage, and lead modern organizations that produce or deliver goods and services. Topics covered include operations strategy, sustainable operations, new product development, process analysis, quality and improvement, supply chain management, and project scheduling. The course places considerable emphasis on the use of operational data, quantitative models, and analytical tools to measure and improve operational performance
The second of a two-course sequence on financial accounting and reporting. Students use concepts and techniques developed in ACCT-340 to study the accounting and reporting for liabilities; owners’ equity; and the preparation and interpretation of the statement of cash flows. Within these content areas, the course identifies financial statement reporting standards under U.S. Generally Accepted Accounting Principles (GAAP) and International Financial Reporting Standards (IFRS).
Students gain competency in a broad range of technologies used in the twenty-first century workplace through the use of hands-on learning. Includes an introduction to information systems applications used in planning, tracking, marketing, and management control, including spreadsheets, databases, and web-based tools. The course also provides the conceptual foundations in understanding technologies: computer platforms of hardware and software; networking; and security.
Analytics is the process of transforming data into insight for making better decisions. It involves specifying a question, problem, or decision and finding the right answers using data. The process begins with identifying the appropriate data sources (internal and/or external, structured and/or unstructured), and the appropriate models, tools, and methods for analysis. Two areas of analytics are covered in this course: descriptive analytics examines historical data and identifies and reports historical patterns and trends, while predictive analytics predicts future trends and outcomes and discovers new relationships. Students are introduced to models, tools, and methods that are commonly used in each area of analytics. They develop skills in analytics that allow them to present data-driven solutions to problems in different business disciplines and functions. The course emphasizes model development and use of software tools to manage, report, and analyze data to achieve the best outcomes for a business.
Study of marketing, psychology, sociology, and cultural anthropology to determine motivations for product purchases. A multimedia approach is used to illustrate the use of behavioral science theory to create new products and promotional campaigns. Students learn to analyze consumer decisions for products or services and to determine effectiveness of information provided by government and charitable organizations.
Cybersecurity research has made great strides in perimeter protection and attack prevention for cyber assets. The increasingly sophisticated nature of security attacks, however, makes it imperative for cybersecurity professionals to leverage the large volume of data generated by users, systems, networks, and applications, as these data may reveal the digital trails left behind by attackers and help detect, prevent, and mitigate such attacks. This course covers a variety of analytics techniques for cybersecurity applications, from data collection and management to machine learning to data visualization, and discusses their roles in detecting cyber threats and strengthening the defense of critical cyber assets in today’s ever-changing cybersecurity landscape.
Modern organizations demand synergistic results from collaborative workforce structures. This course teaches specific techniques for leading work teams to augment multiple performance outcomes. Students gain both an explicit and an experiential understanding of team management in business organizations, both as a member and as a supervisor.
The role of advertising, public relations, personal selling, and sales promotion in business. Emphasis on how promotional campaigns are planned, created, and budgeted, and how these campaigns can inform buyers, change attitudes, and increase sales.
Students explore brand-building and brand management for products, services, and organizations. This highly-interactive course focuses on the strategies decisions and challenges faced by brand managers. Emphasis is placed on experience with proven strategies for building brands in the competitive marketplace, on the decisions and options faced by brand managers, and on the necessary tools to manage brands. Students construct the brand concept for a new advantage, create brand identity, and build brand equity over time.
An introduction to marketing decision making in business and nonprofit organizations. Particular attention is devoted to analysis of customer needs; segmenting markets; and developing product, promotion, pricing, and distribution strategies. Students develop their business writing skills and learn through writing an integrated market analysis assignment. AU Core Integrative Requirement: Written Communication and Information Literacy II.
Examines the traditional structures of the music, film, television, publishing, and video game industries, their prior business models, and those that are currently emerging. Students also research new and emerging technologies and discuss what impact they may have on the future of content creation and delivery.
Richard Florida defines the creative class as composed of scientists, engineers, university professors, poets, architects, and people in design, education, arts, music, and entertainment, whose economic function is to create new ideas, new technology and/or creative content. Technology changes have dramatically affected the way that consumers interact with entertainment media and content. Students examine these seismic shifts in the creation and distribution of motion pictures, television programming, music, and printed works. The course emphasizes the vast technological and societal changes that have affected songwriters, recording artists, film and television studios, and other content creators in the creative class.
South by Southwest (SXSW) is a multimedia series of conferences and festivals that aims to help creative individuals gain exposure in the areas of tech, music, film, education, and culture. There are networking events and professional development opportunities to support these creative individuals. Bands performing at the event may be looking for connections in the areas of labels, booking agents, publishing, and distribution. Students can work with these bands on business plans based on their BAE education at American University. This course focuses on the music component of the festival, and students have music access passes; it is also possible to attend film festival events.
Operations management (OM) refers to the management of all activities and processes that transform inputs, such as materials, people, capital, and other resources, into outputs in the form of goods and services. This course introduces the basic elements of OM with applications in supply chains and services. The course covers capacity management and planning, process analysis and improvement, managing delays, inventory management, and quality management. Considerable emphasis is placed on use of operational data, quantitative models, and analytical tools to improve decision making in supply chain management and service operations.
In this introductory course students gain an appreciation of the complex nature of business and what it takes to operate in a broader context. The course explores the purpose of business and the intersection of business, government, and society. Students discuss ethics, business law and regulations, sustainability, social responsibility, and DEI (diversity, equity, and inclusion). Students learn about markets, industries, and their impacts on business, and advance to understanding the inter-relationship of core business functions including accounting, marketing, management, finance, and technology. Throughout the course, students learn to apply critical thinking, problem-solving tools, and entrepreneurial mindsets that businesses use every day to understand their environment and how they offer the right products and services to their customers. Using frameworks including PESTLE (political, economic, social, technological, legal, and environmental), SWOT (strengths, weaknesses, opportunities, and threats), and ESG (environmental, social, and governance), and through discussion, case analysis, and group project-based experiential learning, students discover insights about real-world complexities experienced by businesses.
This course enables students to identify, critically evaluate, and respond creatively to the ethical dilemmas confronting business, whether as an employee, consumer, supplier, investor, government representative, media reporter, NGO, or other stakeholder. Through readings, lectures, case studies, and class discussions, students learn how to approach ethical questions about business decision making and behavior.
This course introduces the strategic and functional role of human resource management in organizations, including personnel functions such as recruitment, selection, training, performance appraisal, and compensation. Additionally, students gain an appreciation for organizational and legal constraints affecting managers in private, public, and not-for-profit organizations.
Current management and organizational behavior practice and research. This course provides a broad framework and skills for managers in a variety of contexts, including organizational goals and responsibilities; models; decision theory; planning; control; motivation; leadership; group behavior; team skills intensive; conflict; and organizational change.
This course enables students to make better managerial decisions in a world where global competition is growing rapidly but significant economic, institutional, social, and cultural differences remain across nations. Instead of viewing differences as an obstacle, the course takes the perspective that these differences provide the central opportunity in global business. Those firms that identify and implement mechanisms for bridging these differences will be winners in the global strategy game. In covering various factors that help students understand the similarities and differences across nations, the course emphasizes implications on how companies manage complex activities that span national boundaries.
This course examines fundamental concepts and skill sets related to sales across a variety of careers. Students learn selling, from a strategic and tactical perspective, into enterprise and consumer marketplaces with a focus on applying theory to practice. Topics include building relationships, prospecting, qualifying, discovery, curiosity questioning, establishing value, brokering perception, presenting, forecasting, credibility, motivations of prospects/internal stakeholders, leveraging a brand, closing, and expectations of sales managers. Students gain a foundational understanding of selling via lectures, case studies, video-based role playing, and professional guest speakers.
This course explores the process to establish a value for an entire or partial interest in a private company when deciding the price to pay or to receive in a variety of situations. It covers venture capitalist or private equity investments in start-ups or early stages, and entrepreneurs seeking capital or buy-sell agreements, exit planning, fairness opinion, financial reporting, corporate restructuring, and mergers and acquisitions. Students learn different methods of valuation, their strengths and weaknesses, and when to apply them. The course provides a pathway to becoming a Certified Valuation Analyst (CVA).
This course introduces students to the most up-to-date financial analytical tools, including Bloomberg and Thomson-Reuters, which support the data collection and analysis for companies, equity, fixed income, foreign exchange (forex), and commodities. The course provides hands-on usage of current financial software and industry databases and prepares students to complete the Bloomberg certification.
This course provides in-depth experience modeling and valuing the development or acquisition of office, multifamily, hotel, residential properties. Students learn how to build real estate models working with flexible time periods, building debt schedules, incorporating alternative financing structures with joint venture waterfall analysis and returns allocation schedules, as well as the key terminology of real estate and real estate investment trusts. Students gain an understanding of how topics in sustainability affect the real estate sector.
Decision making in business requires selecting the best alternative among many. Businesspeople generally use results from statistical analyses to give the best decision which needs understanding uncertainties and capturing information from data. The course is hands-on and applied and provides a foundation in statistical tools and concepts needed in business settings. Students use business-related data sets and software to describe data, construct probability distributions, estimate numerical descriptive measures, make an inference about a population parameter via hypothesis testing and build regression models. This course builds the foundation for learning artificial intelligence and machine learning content in the subsequent courses within the curriculum.
Study of research tools used to aid marketing decision making. Considers definition of research problems, selection of projects, and analysis of data. Execution of a consumer survey is a major component of the course. Students use computers to analyze research data.
Examines the crucial role that agents, managers, and lawyers play in the careers of athletes and entertainers. Addresses questions including how to become a manager or agent; the legal structures in place to protect artists and athletes from unscrupulous managers and agents; specific requirements of sports leagues, unions, and guilds for agents who represent talent; and what happens when talent wants to fire an agent or manager. Students look at key legal cases, examine management and talent agency agreements, and learn more about the practice in both sports and entertainment. Additionally, students work with regional recording artists by preparing assessments and marketing and promotion plans for them, as well as other tasks as required.
This course examines the nature of financial fraud and provides students with knowledge of the skills needed to identify and deter financial deceptions. Students are introduced to fraud examination techniques used by forensic accountants during various stages of an investigation and about the forensic accountant’s role in the litigation process.
The course develops the foundations for the analysis, trading, and use of fixed-income instruments, both cash and derivative securities. It revolves around the modeling of interest-rate and default risk, the pricing of various fixed-income products, and one-factor models of the yield curve. Students become familiar with yield curve calculus including duration and convexity, various segments of global fixed-income markets, the Bloomberg system for analyzing and trading fixed-income securities and their derivatives, one-factor models of the yield curve, financial innovations in fixed-income derivatives such as default swaps, and securitization.
This course provides an overall understanding of marketing concepts and applications as they pertain to the entertainment industry. Students critically explore marketing issues related to entertainment culture, especially the increasing merging of marketing and entertainment. Students apply marketing principles and theories across the many facets of the entertainment industry, with specific cases drawn from local organizations. Students improve research skills by studying consumers and marketers of entertainment; then make strategic marketing decisions and develop integrated marketing communications and media plans, including social media and digital channels.
Financial operation of the multinational firm, including the sources of funds, foreign investment decisions, and international transactions and taxation. Also included is a study of the related aspects of the international monetary system; foreign exchange markets; measuring and managing foreign exchange risk; and international banking.
Provides the background for making personal financial decisions within a social and institutional context and developing future financial plans. Shows how to set financial goals, devise strategies to attain them, and understand the tradeoffs inherent in the decision making process. Includes cash flow control, banking, credit, taxes, financing houses and automobiles, insurance, investments, and estate planning.
This course provides an introduction to the basics of the rights that composers and lyricists receive under U.S. Copyright Law and the role of the music publisher in popularizing songs. Students study sampling and attempt to create model licensing agreements for the use of samples. Students also learn about the use of songs in motion pictures, video games, television programs, and commercials. Given the dramatic change in the nature of publishing rights and many current events of interest, the course also examines critical cases that may affect the rights of composers, lyricists, and publishers in the coming years.
This course introduces marketing decision making in business and nonprofit organizations. It devotes particular attention to analysis of customer needs; segmenting markets; and developing product, promotion, pricing, and distribution strategies. Students explore relationships between consumers, business, and government.
This course focuses on real estate valuation and investment analysis, which is the ability to identify the key metrics for the evaluation and valuation of residential, multifamily, and commercial properties from an investment perspective. The course incorporates the curriculum from the Appraisal Institute’s Manual: Basic Principles.
The concepts and practices of marketing across national borders and the adaptations to the marketing program required because of the different needs, environmental constraints, and forms of competition in foreign markets.
The cultural factors affecting international business operations and their influence on the principal business functions of finance, marketing, procurement, production, public and external relations, and research and development.
Top global companies regularly fail to make insightful decisions about significant patterns and changes in their business environments and markets, even though the data related to these decisions is available. Business Intelligence (BI) connects data from multiple sources to produce meaningful information and identify patterns and trends to inform such decisions. BI encompasses the methodologies, metrics, processes, and information systems used to monitor and manage an enterprise’s business performance and support strategic decision-making. BI systems encompass a blend of technologies such as data warehousing, data mining, business analytics, predictive statistics, online analytical processing, and visual data representations (e.g., dashboards, data cubes), which when put together, provide decision makers with the most powerful business insights derived from multiple internal and external data sources. This course exposes students to the management practices, methodologies, and technologies that major corporations are applying in order to supply executives with the knowledge needed to succeed. The course includes readings, case studies, guest speakers, exposure to BI tools, and a data analytics project.
The first of a two-course sequence on financial accounting and reporting. Provides a comprehensive overview of financial statements; considers issues involved in recognizing and measuring assets; equities; and income; introduces the rationale for accounting standards and techniques for researching existing standards; and applies these tools and techniques to accounting and reporting for revenues; receivables; inventories; cost of sales; fixed assets; and intangibles. Within these content areas, the course identifies financial statement reporting standards under U.S. Generally Accepted Accounting Principles (GAAP) and International Financial Reporting Standards (IFRS).
Analytics is the process of transforming data into insight for making better decisions. It involves specifying a question, problem, or decision, obtaining pertinent data, and applying the appropriate models, tools, and methods of analysis. This course covers two areas of analytics: descriptive analytics which examines historical data and identifies and reports patterns and relationships; and predictive analytics which predicts future outcomes and discovers new relationships. Students are introduced to commonly used models, tools, and methods. They develop skills in analytics that allow them to present data- driven solutions to problems in different business disciplines and functions. The course emphasizes model development and use of software tools to manage, report, and analyze data to achieve the best outcomes for a business.
This course introduces accounting as the language of business. The course focuses on the recognition, presentation, and interpretation of information in financial statements. The course also discusses contemporary developments such as the use of data analytics to visualize and analyze financial information and the emergence of sustainability reporting. Business professionalism, ethical and communication competencies are emphasized.
An introduction to the accounting profession, business entities, and the financial accounting cycle; the construction and interpretation of the basic financial statements as a communications link between business firms and their stakeholders.
Whether solo or on a team, this course helps students from any major turn their ideas into a real venture. Students explore industries about which they are passionate, uncover unique opportunities, and use real-world business tools to validate ideas, test marketing campaigns, and forecast finances. Participants gain hands-on experience in business incorporation, intellectual property (IP) protection, fundraising, and investor-level pitching while connecting with entrepreneurs and investors through valuable networking opportunities. With artificial intelligence (AI) infused throughout the course, students explore how emerging technologies can give their venture idea a competitive edge.
Per plentiful practical examples and increasing worldwide research evidence, racial dynamics impinge upon peoples’ experiences and outcomes in the marketplace. As a result, organizations across sectors are modifying their marketing practices to support marketplace equity. This course examines the various ways racial dynamics intersect with marketing strategy, consumer behavior, and marketplace outcomes. It investigates both historical and current-day dimensions of race and marketplace equity through readings, film, discussions, guest speakers, and strategic assignments. Students are equipped to recognize, analyze, and understand how to use marketing to intervene in race-related issues across diverse markets. The course emphasizes key theories concepts and approaches for comprehending racial dynamics in marketplace activities, analysis of issues at the intersection of marketing activities and race across different types of markets, and the use of marketing concepts and practices to design strategies and actions in support of racial equity in the marketplace.
Cybersecurity governance refers to the organizational structures, procedures, and policies that address the range of risks and opportunities including legal, technical, financial, and operational, relevant to cybersecurity. Responsible cybersecurity governance is critically important to public and private organizations worldwide because of the dramatic impact it can have on an entity’s ability to both mitigate risks and capitalize on opportunities. Case studies, including an in-depth analysis of the cybersecurity governance of a company, and examples from multiple business sectors are used to understand key aspects of cybersecurity governance in both public and private organizations.
This course covers multiple aspects of the real estate industry, using development as the entry point. Topics include various product types as well as cross-cutting fundamentals like financing, equity investing, land use, demographics, design, and the current state of the industry. The course combines guest experts, pre-recorded lectures, and in-class discussion to stimulate students.
This intermediate survey course in investments explores markets, securities, trading, and institutions; equity, fixed income, and derivatives valuations; portfolio management; factor, fundamental, and technical analysis; among other topics. Qualitative and quantitative analysis are employed in discussions of efficient markets, alternative investments, international securities, and performance attribution from the informed decision-making standpoint of the retail and institutional investor. Students explore situational and contextual critical analyses with reference to the contemporary investment marketplace.
This course examines the field of finance within the context of behavior theory. Students learn the underlying principles and latest research on decision-making under conditions of uncertainty in financial settings. Topics include the behavioral aspects of corporate finance, asset prices, and financial market anomalies.
This course allows participation as a junior analyst in the Student Managed Investment Fund (SMIF) program to gain technical, valuation, factor, and fundamental analysis experience and knowledge. Students actively engage in partnered original research opportunities, fund management meetings, and assignments on sector teams.
Topics covered include interest rates, risk and term structure, financial markets efficiency, fundamentals of financial and depository institutions, agency problems, financial regulation, and interest rate risk management. An integrated view of the participating institutions and the markets in which they operate, their investment constraints, and resulting portfolios.
Students gain competency in a broad range of twenty-first century workplace technologies using hands-on learning. This includes introductions to information systems applications for planning, tracking, marketing, and control, including spreadsheet and web-based tools. The course also provides conceptual foundations in understanding technologies of hardware and software platforms of networking and security. The course includes computational thinking foundations and programming basics for business.
This course introduces students to economic concepts, tools, and frameworks used by managers to evaluate the markets in which firms operate. Students complement their economic reasoning with data analysis to explore the challenges created by asymmetric information, examine the role of sustainability in regulation and international trade, and study how managers respond to U.S. and global macroeconomic events.
Provides in-depth coverage of preparation of consolidated financial statements, accounting and reporting for securities investments, accounting for mergers and acquisitions, partnership accounting, and other advanced financial accounting topics. The course topics are highly relevant to the Certified Public Accountant (CPA) exam.
Topics vary by section.