Kogod School of Business

Info For

Our Approach to Learning


Veloric Center for Entrepreneurship

Veloric Center for Entrepreneurship

Develop an Entrepreneurial Mindset

The Veloric Center serves as a cross-campus catalyst to promote the entrepreneurial mindset (critical thinking, problem solving, creativity, resilience and risk taking) by providing a range of experiential learning opportunities for students (workshops and competitions), assisting undergraduate & graduate students as well as recent AU alumni to incubate and launch startup companies, and overseeing the entrepreneurship curriculum with the Department of Management (Entrepreneurship Specialization & Minor).



Most Innovative University by US News and World Report and Bloomberg in 2022-2023.




Best Graduate Entrepreneurship Program by Princeton Review and Entrepreneur in 2022.




Active ventures in the incubator.



Recent Entrepreneurship News

March 8, 2024
AU and Kogod Students Take the Role of Venture Capitalists in Global Competition

Students hear pitches from companies and form investment strategies as part of the Venture Capital...

February 21, 2024
CAVA CEO Recounts the Company’s Growth and Evolution During a Recent Visit

CAVA CEO visits the Kogod School of Business’s Veloric Center for Entrepreneurship as part of Alan...

February 8, 2024
Inspiring Innovation Through Marketing

Kogod School of Business marketing professor Kelli Frias shares how her passion for...

January 24, 2024
From Marketing Pro to Movie Star

How Kogod School of Business alum Howard Lockie built a successful performing arts career through...

December 14, 2023
“Get Better Every Day:” Sports Leader and Entrepreneur Mark Ein Shares His Business Savvy

Owner of the DC Commanders, Mark Ein, visits the Kogod School of Business and speaks on navigating...

October 26, 2023
Harnessing Data-Driven Decision-Making for Hiring and Investments

Two Kogod School of Business professors explore the crucial role of human dynamics in startups and...


Tommy White
Director, Veloric Center for Entrepreneurship
Department of Management
(202) 885-1862
Kogod School of Business
DMTI - 231
Email Tommy White

Tommy White is a Senior Professorial Lecturer (formerly “Executive-in-Residence”) at the Kogod School of Business at American University. In this role, he teaches undergraduate and graduate courses on introduction to business, introduction to entrepreneurship, entrepreneurship business planning, revenue/financial forecast modeling and start-up launch, and venture capital.

Professor White is also the Director of the Veloric Center for Entrepreneurship where he works promotes/directs entrepreneurial experiential learning activities throughout the AU campus and directly works with student entrepreneurs launching companies.

Professor White is an entrepreneur with 3 successful exits and 2 failed ventures. He is an active angel investor and coaches/mentors 20 – 25 startup ventures annually throughout the DC Startup Ecosystem.

Professor White received his MBA in Marketing from the Kogod School of Business, American University (1995) and his BA in Economics and History from the University of North Carolina at Chapel Hill (1986).

More About Tommy White

Danielle Vogel
Assistant Director, Veloric Center for Entrepreneurship
Department of Management
Kogod School of Business
Email Danielle Vogel

Professor Vogel teaches courses at both Kogod and WCL focusing on the intersection between sustainability and entrepreneurship. She is also the Assistant Director of the Veloric Center for Entrepreneurship. Prior to joining the Kogod faculty, she founded Glen's Garden Market, a climate-motivated grocery store in Dupont Circle. Before that, she spent a decade on Capitol Hill working to pass comprehensive climate legislation. She also served as a Trial Attorney, enforcing the Clean Air Act for the U.S. Department of Justice.

More About Danielle Vogel

Where to find us!

We are located in the Don Meyers Building in 219 & 221

Contact Us

Kogod School of Business
DMTI 221