MS in Marketing

At a Glance

Unleash your creativity in a dynamic career that rewards innovation, strategy, and imagination. An MS in marketing can help you forge a new career path or expand your current role. With a solid foundation in branding, consumer behavior, data, and management, you'll be equipped to bring your most cutting-edge ideas to life.

30 Credits
Focused on Integrated Marketing

Kogod’s unique MS in marketing program focuses on integrated marketing communications so that you can empower your imagination and advocate for social change.

11 Months
In a Cohort Format

The MS in marketing program is full-time only, designed for completion within one year. Students are part of a cohort during the duration of their studies.

19:1
Student:Faculty Ratio

Our small class sizes and student-to-faculty ratio ensure that you form a lifelong personal and professional network with your peers and professors.

Why get an MS in Marketing at Kogod?

Integrated Marketing Focus

We are the only marketing master's program in the DC area that focuses on every single aspect of a marketing campaign. We take data and develop creative solutions to fit a particular client's needs.

Experiential Learning

Our classes are hands-on, providing you with strategies you can implement once you're in the workforce. You'll visit industry sites, experiment with different marketing techniques, and apply the latest trends in your projects. Plus, you'll participate in the applied client project, the heart of our program.

Cohort Format

During your studies, you will be part of a cohort—a collaborative learning group. You will share classes, study, and work on group projects together. In addition to creating your first network of supportive peers, the cohort experience allows you to build your teamwork skills while focusing on a common goal.

What You'll Learn

The marketing program consists of 30 credit hours. Our courses expose you to a variety of specialized marketing areas, including brand management, nonprofit marketing, social marketing, internet marketing, and direct marketing.

Comprehensive Core

Students take the introductory course Understanding the Marketplace and Consumer at the beginning of their studies. This gives them a solid understanding of the fundamental principles of marketing. The rest of the curriculum is divided into 15 credit hours of core courses and 6 credit hours in electives.

Practical Experience

Our program capstone is the Applied Client Project, where you'll gain first-hand marketing experience by leading a full-scale campaign for a local organization.

Degree Requirements

Program Highlights
US Capitol dome

One-of-a-Kind Program in DC

Our program stands out for being the only one in the area to focus on integrated marketing communications. Our graduates stand out in the local job market for their comprehensive knowledge of the field.

Students at RedPeg Marketing

Applied Client Project with Partner Agency

You'll work with RedPeg Marketing to launch a full-scale marketing campaign that involves market research, strategic planning, creative implementation, and evaluation of results. Get real-world experience you can showcase in your portfolio.

gears

Site Visits

You will visit about a dozen different marketing companies over the course of the semester, providing insight into the many paths your career may take. The companies range from advertising agencies to digital marketing and social media firms to event marketing organizations.

Ted Leonsis

Guest Speakers

The program frequently hosts guest speakers who share their own journeys and insights with the class. Past speakers include marketing leaders from Uber, Google, and Rocket Fuel.

AAF student membership

Affiliation with AAF DC Advertising Federation

As a student, you'll receive a membership to this vibrant networking organization. That will allow you to attend Mosaic conferences, connect with internship and job opportunities, and more.

Professor Sonya Grier

Dedicated Faculty

Our faculty are renowned experts in their field and key players in different areas of marketing. As mentors, they are invested in your professional and academic success.

Diversity, Equity, and Inclusion
Beyond Social Responsibility

As part of the Antiracism in the Marketplace series, co-hosted by Kogod and AU's Antiracist Research and Policy Center, Damon Jones, chief communications officer at Procter & Gamble, discusses using advertising as a force for change.

Class Profile
50%
US Minorities*
45%
International Students
75%
Women
1.1 Years
Average Work Experience
23
Average Age
3.18
Average GPA

*Black = Black or African American; Hispanic = Hispanic/American or Latino; AIAN = American Indian or Alaska Native; NHPI = Native Hawaiian and Other Pacific Islander.

Careers & Outcomes

Our graduates have found professional success in some of the most buzz-worthy organizations and agencies in the nation.

Graduates of the program can work as:

  • Marketing coordinator
  • Marketing analyst
  • Business analyst
  • Account executive
  • Media manager
  • Digital marketing manager

Recent employers include:

  • Apple
  • Capital One
  • IMGE
  • MiQ
  • MRM/McCann
  • Universal Music Group

Upcoming Admissions Events