Kogod School of Business

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MS in Marketing Analytics

When is the next deadline?
Start Your Application
SPRING START
International Student Deadline

Oct 15, 2024
Closed
SPRING START
Round 3

Nov 15, 2024
Closed
At a Glance

The skills-based MS in Marketing Analytics curriculum is designed to apply digital marketing and analytic skills to make data-driven decisions. Our curriculum differentiates itself from other analytics curriculums by offering courses that challenge students to solve real-world marketing problems across a wide range of industries.

 

33 Credits
Study at Your Own Pace

Through weekly online class sessions and coursework, students explore how to apply digital marketing and analytic skills to make data-driven decisions.

12-15 Months
We Accept Full and Part-Time Students

Earn your degree—and advance your career—on your terms. Full-time students graduate in 12 months or 12-15 months part-time.

16:1
Student-to-Faculty

Your professors will be experienced practitioners with strong connections to the job opportunities you seek.

Why get an MS in Marketing Analytics at Kogod?

Career-Advancing Marketing and Analytics Skills

The program curriculum is designed for marketing professionals who want to enhance their data analysis skills and learn to apply digital marketing tools to marketing challenges. Our curriculum differentiates itself from other analytics curriculums by offering courses that challenge students to solve real-world marketing problems across a wide range of industries.

Connections in the Nation's Policy Hub

MS in marketing analytics students benefit from the flexibility of an online program while still being able to take advantage of American University’s location in Washington, DC—home to some of the world’s most prominent international organizations.

After graduation, students join the Kogod School of Business's extensive alumni network. Our dedicated career services team helps connect students with local and global organizations as well as with alumni who work at top organizations worldwide.

Our Approach to Learning: Practice Makes Perfect

We believe that Kogod students learn best by doing, and throughout the online program you will have the opportunity to gain real-life experience working for companies that align with your career goals. Our in-person practicum experience provides students with hands-on analytics experience while working with real-world data.

Business People and Alliances
Add a Graduate Certificate in Business Fundamentals
By getting a grip on the basics of business, you're not just preparing to be your own boss, but also impressing potential employers with your versatile skill set and readiness for more senior positions. With a certificate in business fundamentals, you'll gain essential business knowledge that will make you a valuable employee and a confident business owner. Are you ready to level up your career game? Let's dive in and learn more.

Learn More

Marketing Analytics vs. Analytics

Master's in Marketing Analytics

Our MS in marketing analytics program focuses on the impact that data analysis has on marketing, advertising, and brand strategy. The program is designed for marketing professionals who want to learn how to best utilize data in their field, and coursework highlights marketing analytics specifically. The MS in marketing analytics is perfect for students pursuing careers such as digital marketing analyst, marketing strategist, and market researcher.

Master's in Analytics

Our MS in business analytics program offers a foundational degree in data analysis and how it is applied in the business world. Featuring a wide range of data analysis courses in a variety of fields, this program is designed for general business professionals who want to develop their core analytical skills. The MS in business analytics program is a perfect fit for students with an interest in careers such as financial analyst, business intelligence consultant, and supply chain manager.

Kogod has a profound purpose of making its students masters in real-world experience."

Komi Koffi MS in Analytics Alumn '21

Komi Koffi

MS in Analytics Alumn '21

Program Highlights
global5

No business degree? No problem!

This program is for everyone! Even if your undergraduate degree was not in business, you can still earn your Master’s in Marketing Analytics!​ 

Kogod students at a table

In-person practicum

Not only will you benefit from online learning, but you'll also have the chance to experience a global business hub in person and complete a capstone project that ties everything together.

Library of Congress

Washington, DC

By studying at American University, located in the nation's capital, you will have access to invaluable networking and professional opportunities. Whether you're interested in large corporations, government agencies, or the nonprofit world, DC offers a wealth of possibilities for your career.

Class Profile
58%
International Students
50%
Women
24%
US Minorities*
1.7 Years
Average Work Experience
25
Average Age
3.16
Average GPA

*Black = Black or African American; Hispanic = Hispanic/American or Latino; AIAN = American Indian or Alaska Native; NHPI = Native Hawaiian and Other Pacific Islander.

Careers & Skills

Using the skills learned in the program, students graduate ready to utilize data and integrated marketing techniques to take their career in marketing to the next level. 

Graduates of the program can work in:

  • Marketing Analysis
  • Consulting
  • Marketing Strategy
  • Management
  • Market Research
  • Business Policy

You'll have mastered an impressive skillset:

  • Predictive analytics
  • Business intelligence
  • Managerial statistics
  • Marketing management
  • Brand strategy
  • Marketing communications
  • Digital marketing strategy
Financial Services and IT Lab
Financial Services and IT Lab

Learn about and apply cutting-edge technology that analytics professionals work with every day. In addition to workshops and training, you'll have access to licensed software and databases for your own projects.

Learn More

Let's get started!
Apply to Kogod

4400 Massachusetts Avenue, NW
Washington, DC 20016

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