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January 15, 2026
Border Healthcare Isn’t Medical Tourism—It’s Saturday Shopping

Research from Kogod School of Business marketing professor Kelli Frias explores healthcare markets,...

January 15, 2026
The $12,000 Mystery: Why Healthcare Consumers Still Can't Answer Basic Price Questions

Research from Kogod School of Business marketing professor Kelli Frias explores healthcare markets,...

January 15, 2026
The Hidden Cost of Healthcare Uncertainty: What Border Communities Can Teach Us About Price Transparency

Research from Kogod School of Business marketing professor Kelli Frias explores healthcare markets,...

January 15, 2026
The Missing Link in Cross-Border Healthcare: Why Medical Records Matter More Than You Think

Research from Kogod School of Business marketing professor Kelli Frias explores healthcare markets,...

January 15, 2026
The $220 Question: Why Healthcare's Price Mystery Keeps Patients in the Dark

Research from Kogod School of Business marketing professor Kelli Frias explores healthcare markets,...

January 9, 2026
The Hidden Healthcare Infrastructure Americans Cross the Border to Find

Research from Kogod School of Business marketing professor Kelli Frias explores healthcare markets,...

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