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Inclusive Language

As our world constantly evolves, it’s critical we use language that reflects our progress in striving for tolerance and equity. 

Researchers from Handshake have found that over 70% of students prefer to work for companies that value diversity and make people feel included and respected regardless of race, religion, ethnicity, gender, sexual orientation, (dis)ability, socioeconomic status, or appearance. To be a successful business professional, you should strive constantly, both in speaking and writing, to communicate with language that is fair and inclusive.

Ability

In general, only refer to a person’s situation, medical condition, illness, or injury if it is relevant to the content. Then, refer to "a person with disabilities," "people in wheelchairs," or "a person with a learning disability".

If a reference is central to the message, be as specific as possible and avoid inserting value judgments or victimizing language. Descriptors such as disabled or handicapped, or verbs like afflicted, restricted, stricken, suffering or unfortunate place too much emphasis on disability rather than on ability. Instead, neutrally state that a person has Parkinson’s disease or is vision-impaired.

Some people prefer person-first language (a person with autism) and others prefer identity-first language (an autistic person). It's best to check with your subject to see which they prefer.

Instead of... Try using...
crazy, insane, psycho erratic, illogical
dumb, stupid, retarded

slow, simple

blind spot, tone deaf unseen area, inconsiderate 

Age 

If age is relevant to your topic, mention it. Otherwise, avoid referring to someone’s age. If a reference is central to the message (for example, when referring to benefits that are available to people of certain ages), use a neutral term like older person rather than senior or elderly to describe someone. These terms can be viewed as pejorative.

Nationality

Remember that citizen is not a generic term for people who live in the United States. Many government programs serve non-citizens and individuals with a wide range of immigration and visa statuses. How you refer to the public is largely dependent on context. It’s often more accurate to use more inclusive terms like peoplethe public, or users. Use citizens for information related to US citizenship, for example, when describing who is eligible to vote in federal elections.

Be as specific and inclusive as possible. Depending on the situation, you may want to say something like people who need child care services or people who want library access.

Race, Ethnicity, and Religion

Words, images, or situations that reinforce racial, ethnic, or religious stereotypes, even stereotypes that may appear to be positive, should be avoided.

When referring to a person’s race, ethnicity, or religion, use the term as an adjective descriptor, not as a noun to substitute.

  • For example, refer to someone as a Muslim person, not a Muslim.

Be as specific as possible. When writing about a group, refer to the specific group: People of Korean descent rather than Asians; Dominicans rather than Hispanics.

  • Hispanic is commonly used to refer to anyone from a Spanish-speaking background. The term implies an association with ancient Hispania, the contemporary nation of Spain, its history, and culture; a native of Spain residing in the United States is Hispanic.
  • The terms Latino/Latina/Latinx are used mostly in the US to refer to US residents with ties to Latin America, including Brazil.
  • In general, refer to an Indigenous group as a people or nation rather than as a tribe. In North America, we use the collective term Native American, or you can specify the nation or people if possible (e.g., Cherokee, Navajo, Sioux).

Keep in mind that the word "minority" may imply inferiority. An alternative might be historically marginalized people. If avoiding "minority" is not possible, qualify the term with the appropriate specific descriptor: religious minority.

Remember that whiteness should not be the default. Instead of using a term like non-white, use Black, indigenous, people of color, or its acronym, BIPOC, instead.

Capitalize racial/ethnic groups. Asian, Native American, Hispanic and other similar terms should be capitalized. Depending on context, white may or may not be capitalized. In 2019, the National Association of Black Journalists (NABJ) began capitalizing the word Black in its communications. We now see the word capitalized in news coverage and reporting about Black people, Black communities, Black culture, Black institutions, and more.

Use a hyphen when two or more words together form an adjective but no hyphen when the words join to form a noun:

  • African-American culture (adjective)
  • Many African Americans migrated to northern cities (noun)

Inclusive language avoids phrases with historically racist legacies such as grandfathered in or grandfather clause; gyp (or gyppedjip, or jipped); or blacklistblack mark, or black ball.

Gender and Sexuality

Make content gender-neutral wherever possible, and strive to use gender-fair language in your writing.

Irrelevant descriptions of appearance can contribute to gender bias and should be avoided.

Use descriptors of gender identity or sexual orientation as adjectives, not as nouns. Use terms as adjectives that describe the whole person, as in a transgender person or a lesbian woman, rather than referring to someone as a transgender or a lesbian.

Avoid guessing sex, gender identity, or sexual orientation. When in doubt, either reconsider the need to include this information, or ask the person you’re referring to how they identify and what terms they prefer.

Use different sex instead of opposite sex in order to recognize gender as a spectrum, rather than a binary construct. Use sexual orientation instead of sexual preference to affirm that it is a part of someone's identity, not a choice.

The seventh version of APA has approved use of a singular “they,” so if you’re writing about a hypothetical person or if you’re unsure of the person’s pronouns, use they or them instead of he or she.

It's more inclusive to refer to a mixed-gender group with terms like all or folks rather than guys.

Use gender-neutral terms like spouse or partner instead of husband and wife; use parent instead of mother or father.

Gendered Nouns

“Man” and words ending in “-man” are the most common gendered nouns in English. These words are easy to spot and replace with more neutral language, even in contexts where many readers might expect the gendered noun.​​​​​​​

 

Instead of... Try using...
Man Person, individual, human
Freshman First-year student
Man-made Artificial, synthetic
Chairman Lead, coordinator, chair
Mailman, policeman, fireman Mail carrier, police officer, firefighter
Steward, stewardess Flight attendant
Manning, manpower Staffing

 

Gender and Sexuality

Alternatives to gendered pronouns

Even when making a choice to use neutral terms, gendered pronouns can sometimes be an issue in writing. Here are some options to avoid gendered pronouns that don’t sacrifice specificity.

Use a plural form

If it works for your particular sentence, using plural forms is often an excellent option. Here’s an example of a sentence that can easily be rephrased:

  • A student who loses too much sleep may have trouble focusing during his or her exams.
  • Students who lose too much sleep may have trouble focusing during their exams.

Use the pronoun "one"

  • Sometimes the word “one” can substitute for s/he.
  • A teacher in California earns more than he or she would in Nebraska.
  • A teacher in California earns more than one in Nebraska.

Use the relative pronoun "who"

  • The relative pronoun "who" can sometimes be substituted, though it may require rephrasing the sentence.
  • If a customer is not satisfied with the store's policies, s/he can ask for a refund.
  • A customer who is not satisfied with the store's policies can ask for a refund.

 

Additional Resources

Disability Language Style Guide from the National Center on Disability and Journalism National Lesbian and Gay Journalists Association Style Guide; AARP.com

Remember that language is constantly evolving and context-dependent. When you're unsure what words or terms to use, consult your professor, classmates, and current academic readings in the discipline. Send your suggestions or comments to us at procomms@american.edu.