Unleash your creativity in a dynamic career that rewards innovation, strategy, and imagination. An MS in marketing can help you forge a new career path or expand your current role. With a solid foundation in branding, consumer behavior, data, and management, you'll be equipped to bring your most cutting-edge ideas to life.
Kogod’s unique MS in marketing program focuses on integrated marketing communications so that you can empower your imagination and advocate for social change.
The MS in marketing program is full-time only, designed for completion within one year. Students are part of a cohort during the duration of their studies.
Our small class sizes and student-to-faculty ratio ensure that you form a lifelong personal and professional network with your peers and professors.
Why a Kogod
MS in Marketing?
Integrated Marketing Focus
We are the only marketing master's program in the DC area that focuses on every single aspect of a marketing campaign. We take data and develop creative solutions to fit a particular client's needs.
Experiential Learning
Our classes are hands-on, providing you with strategies you can implement once you're in the workforce. You'll visit industry sites, experiment with different marketing techniques, and apply the latest trends in your projects. Plus, you'll participate in the applied client project, the heart of our program.
Cohort Format
During your studies, you will be part of a cohort—a collaborative learning group. You will share classes, study, and work on group projects together. In addition to creating your first network of supportive peers, the cohort experience allows you to build your teamwork skills while focusing on a common goal.
Application
Deadline
The marketing program consists of 30 credit hours. Our courses expose you to a variety of specialized marketing areas, including brand management, nonprofit marketing, social marketing, internet marketing, and direct marketing.
Comprehensive Core
Students take the introductory course Understanding the Marketplace and Consumer at the beginning of their studies. This gives them a solid understanding of the fundamental principles of marketing. The rest of the curriculum is divided into 15 credit hours of core courses and 6 credit hours in electives.
Practical Experience
Our program capstone is the Applied Client Project, where you'll gain first-hand marketing experience by leading a full-scale campaign for a local organization.
You'll Walk Away With
- Functional Business Knowledge—foundation in each of the functional areas of business including accounting and financial analysis, production and marketing of goods and services, management of people and organizations, group dynamics and team diversity, and information and technology management.
- Strategic Thinking & Integration—strategic decision-making abilities by integrating academic (across disciplines) and experiential learning with an appreciation of the global, legal, ethical, public-interface, and societal dimensions of business.
- Analytical Skills—ability to use technology and analytical tools (models) to improve efficiency, productivity, problem solving, and communication.
- Communication Skills—professional competence in written and oral communication skills in a business setting.
Prior to completing his Ph.D. at the University of Florida, Professor Clayton worked for nearly a decade in account management and account planning in Detroit with Campbell-Ewald and BBDO. His professional experience in the Motor City included overseeing marketing communications for iconic brands including Chevrolet Corvette and Dodge, as well as strategy and research for Michelin.
One-of-a-Kind Program in DC
Our program stands out for being the only one in the area to focus on integrated marketing communications. Our graduates stand out in the local job market for their comprehensive knowledge of the field.
Applied Client Project with Partner Agency
You'll work with RedPeg Marketing to launch a full-scale marketing campaign that involves market research, strategic planning, creative implementation, and evaluation of results. Get real-world experience you can showcase in your portfolio.
STEM-Designated
Our STEM-designated marketing program is available to graduate marketing students who are accepted into the marketing analytics specialization and complete four courses that are specific to the STEM designation. The designation may allow F-1 international students to apply for a 24-month extension of their Optional Practical Training, granting them the ability to work in the US for up to three years in their major field of study.
Guest Speakers
The program frequently hosts guest speakers who share their own journeys and insights with the class. Past speakers include marketing leaders from Uber, Google, and Rocket Fuel.
Dedicated Faculty
Our faculty are renowned experts in their field and key players in different areas of marketing. As mentors, they are invested in your professional and academic success.
Affiliation with AAF DC Advertising Federation
As a student, you'll receive a membership to this vibrant networking organization. That will allow you to attend Mosaic conferences, connect with internship and job opportunities, and more.
As part of the Antiracism in the Marketplace series, co-hosted by Kogod and AU's Antiracist Research and Policy Center, Damon Jones, chief communications officer at Procter & Gamble, discusses using advertising as a force for change.
*Black = Black or African American; Hispanic = Hispanic/American or Latino; AIAN = American Indian or Alaska Native; NHPI = Native Hawaiian and Other Pacific Islander.
Riley joins the Kogod community from Rhode Island, and holds a degree in public relations and strategic communications from American University. While pursuing her undergraduate degree, she also completed a degree in marketing, where she found the faculty to be passionate, experienced, and helpful. The support she received and the opportunities available to her as a student motivated her to continue her education at Kogod. After graduation, Riley wants to work in a field that she’s passionate about and that gives her the chance to travel and work with people from a variety of backgrounds. To chat with Riley about her experience as a Kogod student, schedule a meeting with her!
Our graduates have found professional success in some of the most buzz-worthy organizations and agencies in the nation.
Graduates of the program can work as:
- Marketing coordinator
- Marketing analyst
- Business analyst
- Account executive
- Media manager
- Digital marketing manager
Recent employers include:
- Apple
- Capital One
- IMGE
- MiQ
- MRM/McCann
- Universal Music Group
There are many reasons why Bethany chose to pursue an MS in marketing at the Kogod School of Business. But it all started with LeBron James.
Upcoming Admissions Events
Interested in grad school but don't know where to start? We can help! Learn more about the different programs Kogod has to offer, and find the right fit for you. This will be a live session and attendees are welcome to ask questions during the program. Register Now
Kogod is best experienced in person! Please join us to preview the student experience of our on-campus and online programs. We have a whole day planned with activities and events to connect you with our faculty, staff, current students, and alumni. From mock classes to an exclusive evening reception, this will be an event you don't want to miss. Register Now
Applying to graduate school can be confusing. Let us help! Join our Kogod Graduate Admissions team for an informational overview covering application deadlines, requirements, and timelines. This will be a live session and attendees are welcome to ask questions during the program. Register Now
Interested in grad school but don't know where to start? We can help! Learn more about the different programs Kogod has to offer, and find the right fit for you. This will be a live session and attendees are welcome to ask questions during the program. Register Now
Applying to graduate school can be confusing. Let us help! Join our Kogod Graduate Admissions team for an informational overview covering application deadlines, requirements, and timelines. This will be a live session and attendees are welcome to ask questions during the program. Register Now
Interested in grad school but don't know where to start? We can help! Learn more about the different programs Kogod has to offer, and find the right fit for you. This will be a live session and attendees are welcome to ask questions during the program. Register Now