Big Brands Are Watching You: Marketing Social Justice and Digital Culture
Kogod School of Business
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Drawing on research that informed her book, Big Brands Are Watching You, Francesca Sobande will discuss the fraught relationship between corporate culture, digital culture, and social justice – from the branding of companies and nations to television portrayals of big business and the workplace. Join us in MGC 126/128.