Social Media’s Power in Critical Mineral Supply Chains

As clean energy technologies surge, a hidden justice problem emerges: local communities bearing the brunt of mineral mining are often left unseen and unheard by those benefiting from their resources. This research investigates how social media can bridge the gap, giving voice and visibility to impacted communities in global supply chains.

Amplifying Recognition Justice Through Digital Channels

Using the case of lithium mining in Chile, the study demonstrates how Twitter and other platforms enable local voices to reach international companies, consumers, and policymakers. These digital flows don’t just spread information—they help marginalized communities gain acknowledgment as crucial stakeholders, and can pressure firms and regulators to address environmental and cultural harms.

Business and Policy Actions for a Fairer Transition

For business leaders and policymakers, the message is clear: social media is not just background chatter—it’s a crucial governance tool. Proactively engaging with online stakeholder concerns, monitoring social platforms, and prioritizing transparency can advance recognition justice and ensure the green transition is both effective and equitable.