Kogod School of Business

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MBA

Professor Bob Mitchell was Featured in a MarketWatch Article

Professor Mitchell's comments appear in "The FuboTV-Hulu Deal Was Good for Investors. There’s a Silver Lining for Viewers Too."


 

The article discussed the merger of streaming services FuboTV and Hulu+ as well as the potential impact that the deal could have on consumers.

  • Streaming prices have increased notably in recent years, leaving customers anxious that a merger would raise the price of Fubo's offerings.
  • Despite these price increases, streaming services are largely still significantly cheaper than paying for cable TV.
  • More streaming services have begun offering 'skinny' bundles, which offer less options but at a cheaper price.

Professor Mitchell said of the difference between streaming and cable costs: “It’s still a big difference. That audience is price sensitive.” 

Read the article here.