Is the Biodiversity Moonshot a Real Game-Changer or Just Business as Usual?

Biodiversity, essential for the ecosystems that businesses rely on, is gaining traction in sustainability discussions. But there’s a risk it gets reduced to just another metric in the traditional business case—valuing nature only for its economic benefits. This research questions whether the focus on biodiversity will spark transformational change or simply reinforce the status quo.

Six Critical Challenges Shaping the Future of Business-Nature Relationships

Drawing from wide-ranging expert dialogue, the study highlights six key challenges that will determine biodiversity’s impact in business: how it’s measured, integrated into strategic decisions, spurring innovation, influenced by public policy, approached interdisciplinarily, and shaped by underlying worldviews. Addressing these effectively could shift how organizations view and value nature fundamentally.

Why It Matters for Leaders and Policymakers

The big opportunity: businesses and policymakers must move beyond treating biodiversity as just an economic asset and adopt more holistic, systems-based approaches. This shift is crucial to delivering the transformative environmental action needed now. Recognizing and tackling these challenges head-on will help avoid greenwashing and catalyze genuine progress toward sustainability.