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The Future Called: Kogod’s Undergraduate Business Program One to Watch

Kogod's undergraduate business program recently underwent a curriculum overhaul to infuse AI throughout and emphasize human “power skills.”

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Listen to: The Future Called: Kogod’s Undergraduate Business Program One to Watch
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In its 2025 roundup of “Top Business Schools to Watch,” Times Higher Education’s Poets&Quants said, "Looking at American University’s Kogod School of Business for inspiration on where business education is going, we hardly know where to glance first."

This annual list from one of the premier publications covering business education has previously highlighted top schools like UC Berkeley (Haas), USC (Marshall), NYU (Stern), UVA (Darden), Cornell (SC Johnson), Rice (Jones), University of Michigan (Ross), and UNC (Kenan-Flagler).

Here's some of what Poets&Quants had to say about the Kogod School of Business: 

"This fall, it overhauled its core curriculum with the most significant updates in decades. The result is an undergrad program that is leaner and more flexible; more interdisciplinary and experiential; and infused with employment-ready skills in professionalism, AI, and sustainability. 

Within the last 15 months, Kogod unveiled an “AI for All” strategy, infusing the technology into almost everything it does. It is embedding AI throughout its coursework, offering AI credentials for students, investing in faculty and staff training, partnering with the private sector, and creating processes to ensure that it remains current as AI technology evolves. 

“Our next chapter is unapologetically AI-first in order to prepare our students for the AI economy: every undergraduate will learn to utilize AI for everything they do, from underwriting an investment, writing a business plan, to designing a marketing campaign,” Dean David Marchick tells P&Q. 

“In practice, that means offering 58 AI-infused courses (and growing); access to enterprise-level Perplexity and custom AI tutors; and the ability to earn micro-credentials for their resume.” 

Click here to read the full article and Q&A with Kogod School of Business Dean David Marchick.