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“Get Better Every Day:” Sports Leader and Entrepreneur Mark Ein Shares His Business Savvy

Owner of the DC Commanders, Mark Ein, visits the Kogod School of Business and speaks on navigating entrepreneurship, continuous improvement, and impactful leadership in business and sports.

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Kogod School of Business dean David Marchick and DC-based entrepreneur and sports leader Mark Ein.


 

Editor’s note: This talk was part of the Kogod School of Business’ Alan Meltzer CEO Leadership Speaker Series. Moderated by Kogod’s Dean David Marchick, the event featured an in-depth discussion with Mark Ein, DC-based sports leader, venture capitalist, and entrepreneur. In addition to the CEO Speaker Series, this event was co-sponsored by the Kogod School of Business, the AU Department of Athletics and Recreation, Washington College of Law’s Sport and Society Initiative, and the Veloric Center for Entrepreneurship.

When Mark Ein decided to quit his job to launch his own company, the process took months. Night after night, he woke up drenched in a cold sweat, his mind racing through every scenario that could go wrong.

Eventually, he persevered, moving on to found the private equity firm Venturehouse Group. He later bought Kastle Systems, a DC-based security company, and the Washington Kastles Tennis franchisea venture he dreamed of owning during his days as a competitive tennis player.

“I’ve had successes, but I’m not sure people realize how hard it was in the beginning,” he shared with Dean Marchick during his talk. “I got through it by just persisting. It wasn’t a natural thing.”

This mindset and his self-labeled “core mantra” of continuous improvement continue to help him advance in business today.

Now co-owner of the Washington Commanders, DC’s professional football team, Ein is steadily boosting the company’s revenue and clout by reimagining the fan experience.

"You want to get on a virtuous cycle where positive improvements start feeding off each other," said Ein. "This is important for everything in life—but especially business."

Read on for more of Ein’s insights from his discussion with Dean Marchick, including which business lessons he points to as pivotal to his success.

Sports and music are the two things that bring people together—and that’s something we need now more than ever.”

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Mark Ein

CEO, Venturehouse Group

Cultivating Community

“The greatest compliment I’ve received is that we’re a melting pot for the community,” said Ein.

“I’ve always been driven by a love for the sports community,” Ein told Dean Marchick when discussing his career trajectory.

Ein also owns the Mubadala Citi DC Open, an annual tennis tournament played in Rock Creek Park that brings together top-level athletes from around the world. He noted his versatile experience and investments reflect the experimental mindset he had during his 20s.

“I wanted to experience a little bit of everything—live and work in different places, try different types of firms,” he said. “That way, when I made a longer-term decision, I knew I’d tried a lot of things.”

Mindset Is Everything

Reflecting with Dean Marchick on what’s helped fuel his success, Ein shared his core business philosophy: Get better every day.

This is what separates successful business owners from the rest, he explained. “Continuous improvement is key.”

He also emphasized the importance of maintaining a positive mindset and attitude. He noted that he sees these attributes in many of his long-term employees.

“They overcome barriers to solve every problem. They collaborate and communicate. They have the most unbelievable mindset. Many aren’t that interested in sports but are passionate about events and simply making people happy. This motivates them to improve everything they do.”

Creating a Meaningful Fan Experience

Ein shared how he’s using his principle of continuous improvement to drive the Washington Commanders’ growth.

After he acquired the company in 2023, he helped reinvent their system for regulating traffic—a primary complaint of fans—and completed any outstanding maintenance in the stadium. His team also upgraded food options to encourage fans to visit the stadium for more extended periods of time.

“My strategy is to create a great experience for every stakeholder,” said Ein. “I want this to be a place everyone wants to visit.”

Ein notes the impact of this approach extends well beyond the fan experience. A positive environment feeds a winning culture and mindset, he said, which attracts high-quality coaches and players.

Creating an environment that attracts a winning team is an incredible return on your investment. This is your greatest catalyst to business success.”

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Mark Ein

CEO, Venturehouse Group

Investing for Impact

Ein concluded the discussion by reflecting on his goals and vision for the future, which center on doing less.

“I want to spend more time on fewer things and make them incredible,” he said. “I want to invest where I’ll have the most impact.”

He also highlighted the importance of authentic leadership and staying accountable during good and bad times. Leadership is a very public thing, he said, and “people gravitate toward those they believe have their best interests in mind.”

Lastly, Ein urged those just getting into entrepreneurship to stay persistent.

“I think resilience is the most amazing human trait,” he said. “People can overcome the most unimaginable things. Don’t let life get you down, and keep pushing through.”