How Sportsbooks Plan to Turn Bracket-Mania into Long-term Betting Interest
Kogod Professor Matt Bakowicz spoke with Marketing Brew for a story about how sportsbooks are...
News: Business and Entertainment
Busted Rackets, Busted Brackets?
Kogod Professor Matthew Bakowicz was featured in In Game.
Q&A: American University’s Matthew Bakowicz on $4 billion March Madness handle projection
Kogod Professor Matthew Bakowicz spoke with Covers for an interview.
March Madness Brackets Endure
Kogod Professor Matt Bakowicz was featured in an In Game article
Former DraftKings’ Exec Dishes on March Madness, $4.5B Record Handle Expected at US Sportsbooks
Kogod Professor Matt Bakowicz spoke with CasinoBeats for a feature story on the growth of March...
March Madness in the Age of AI: Learning Sports Analytics Courtside at American University
Students at the Kogod School of Business at American University are applying AI to sports analytics...
Learning About How Sports Organizations Work at the Kogod School of Business
From marketing to business and entertainment and beyond, students at American University’s Kogod...
Blockbusters On Giant Screens Point To Comeback For Beleaguered Cinema Industry
Kogod Professor Linda Bloss-Baum is quoted in this Bisnow story on the resurgence of movie theaters.
Why Does the White House Keep Beefing with Pop Stars?
The Wall Street Journal interviewed Kogod professor Linda Bloss-Baum.
For Third Year in a Row, Billboard Names Kogod’s Business & Entertainment Program to 2025 Top Music Business Schools
American University’s Kogod School of Business earns continued recognition for its Business and...