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Hatching Plans for a Sustainable Business Future

In her new role as American University’s Eminent Scholar Chair in Sustainability, Nicole Darnall brings an interdisciplinary background, a passion for sustainability, and an eagerness to create change.

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Kogod School of Business and School of Public Affairs professor Nicole Darnall.


 

Listen to: Hatching Plans for a Sustainable Business Future
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As a child growing up in New Mexico, Nicole Darnall earned her allowance by selling chicken eggs. In hopes of earning more money, she naturally began thinking up ways to get her chickens to lay more eggs, building roosts, nests, and even an incubator to hatch additional hens. After many failed attempts, she ultimately decided to designate some of her best egg-laying chickens as hatchers.

“While my egg production fell initially, after six months, my egg production was at an all-time high. This led to increased sales, largely driven by ethically minded customers who valued locally produced eggs from happy chickens,” Darnall recalled. “I didn’t know it at the time, but sustainable enterprise would become my professional jam, and the lessons I learned at eleven continue to appear in my research today.”

In early September, Darnall told the story of her chickens to an audience in AU’s Katzen Arts Center, where she was installed as the inaugural Arlene R. and Robert P. Kogod Eminent Scholar Chair in Sustainability. The event marked the first joint appointment of an endowed chair in the university’s history. Darnall will work with Kogod and the School of Public Affairs to advance sustainability research across disciplines. Darnall is thrilled with the opportunity to continue work that she’s passionate about among a community of sustainability, business, and public policy experts.

“My appointment as eminent scholar chair in sustainability is an immense honor for me,” she said. “The opportunity to contribute to a joint appointment, fostering connections between diverse fields, and advancing sustainability initiatives is not just a job—it’s a calling that I am passionate about fulfilling.”

Darnall joins the AU community from Arizona State University, where she served as associate dean of faculty success and strategic initiatives for the School of Sustainability and the College of Global Futures. She entered academia after working in data analytics, economics, and research since she had a marked interest in better understanding the organizational science behind sustainability issues. Over the course of her career, she came to understand that business disciplines play a central role in promoting sustainable solutions.

My research shows that business is an essential driver for this change that must be considered in the context of public policy, government, and nonprofits—to develop solutions that address our most critical sustainability challenges.”

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Nicole Darnall

Professor of Management, Kogod School of Business

With that in mind, American University was the perfect place for Darnall to continue her work. As a Federal Advisory Committee Commissioner for the General Services Administration, she already had a connection to the DC area. Combined with both Kogod and SPA’s sustainability initiatives and award-winning programs in sustainability management and public affairs, Darnall was eager to be involved with a school that is making notable strides across sectors. Perhaps the most significant factor in her decision to join AU’s faculty, however, is the university’s willingness to think outside the box when approaching complex issues in interdisciplinary research.

“I’m impressed by each unit’s willingness to push the boundaries of business and public affairs research and education by continually challenging what you do and how you do it. You are willing to take risks and focus on outcomes that matter rather than traditional metrics that often have little meaning outside of academic walls,” Darnall said. “Other universities talk about impact. Kogod and SPA are creating it.”

In her new role, Darnall will teach project management, applied sustainability management, and sustainable procurement courses. She’ll also continue her research in sustainable procurement and supply chains, topics that she says often fly under the radar in discussions about sustainable business. Though much of the procurement process is outside of an organization’s control, it has a significant financial and environmental impact, which makes it all the more important for researchers like Darnall to better understand how to make the process more sustainable.

“Procurement accounts for over a third of the global GDP, and it accounts for ninety-two percent of an organization’s total climate emissions,” she explained. “Sustainable procurement is a powerful tool that can dramatically reduce climate emissions and reshape global supply chains by promoting the sustainable production and consumption of goods and services while also promoting supply chain justice, empowering climate-resilient communities, and fostering equitable, climate-resilient marketplaces.”

Darnall says that it’s an exciting time to ask these questions about sustainability and to work in the space as a whole. Sustainability jobs are being created faster than they are filled, and professionals with a deep understanding of sustainability issues are in particularly high demand. Though the shifting landscape comes with its own problems to solve, from the restructuring of organizations to better meet sustainability goals to the increasing partisan split regarding climate goals, Darnall is optimistic about the future of sustainability in business.

“When I started out, politics and environment rarely intermingled. This has changed significantly and has become an unfortunate impediment to advancing important sustainability solutions,” she said.

I am encouraged because now more than ever, businesses are also leading the way by supporting ambitious sustainability initiatives and policies.”

Nicole Darnall_formatted

Nicole Darnall

Professor of Management, Kogod School of Business

Darnall is thrilled to embark on answering these pressing sustainability questions among a community of experts across the entire university. As she prepares to begin teaching at Kogod and SPA in the spring, she already sees plenty of opportunities to work with people who are just as invested in a sustainable future as she is.

“This semester, I’m excited about meeting my new colleagues and developing a university-wide network of individuals who are interested in sustainability and organizations from a variety of angles. I want to learn about their work and explore opportunities for collaboration,” she said. “Given the deep sustainability expertise at AU, I will be busy!”