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Kogod School of Business Adds Industry Titans to Management Faculty for Fall 2025

Seasoned Leaders from Sports, Entertainment, and Public Relations Strengthen Kogod’s Career-Focused Management Program.

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This fall semester, the Kogod School of Business expanded its Department of Management faculty by the hiring of three proven business leaders spanning the sports, public relations, and entertainment industries.

The new faculty hires include:

  • A versatile sports industry insider whose resume includes Penn State football and Major League Baseball.
  • A Kogod MBA alumnus and longtime DC PR professional.
  • A veteran of Sony and the Recording Industry Association of America.

Together, the trio will bolster Kogod’s diverse Management Department that prepares students for successful careers leading major corporations, non-profit organizations, and government agencies—imparting foundational skills ranging from strategy to business and corporate ethics and human resources.

Matt Bakowicz

Professor Matt Bakowicz joins Kogod this fall after more than a decade in roles spanning professional and collegiate sports, and in key adjacent industries like sports betting.

In his new faculty post at Kogod, Bakowicz will start by teaching Management and Organizational Behavior this semester.

But he’ll also be laying the foundation for Kogod’s Sports Business Management specialization—a new track that will help students get early experience in the multi-billion-dollar industry that is sports.

My goal is to train you in so many multiple areas: the accounting process, the marketing process, the analytics process, the operations process, and the link between sports and entertainment.”

Matthew Bakowicz-KSB-A

Matt Bakowicz

Kogod Professor of Management

To say Bakowicz brings wide-ranging sports industry experience is an understatement.

His career includes a stint with the Boston Red Sox in Major League Baseball’s office of gameday compliance. He managed the sports book at Connecticut’s Foxwood Resort and Casino, and was the assistant director and an instructor with Penn State’s PGA Golf Management Program.

Bakowicz looks forward to building a new specialization track at Kogod from the ground up, in partnership with the highly successful Business and Entertainment major already available to undergraduate students.

“I think it’s going to appeal to someone who likes a business environment, but has the layer of sports,” he said. “They’ll get to specialize in sports, so their reach and their opportunities in the employment world are going to be great.”

Susan Apgood

While Susan Apgood officially becomes a full-time member of the Department of Management faculty this fall,  she’s no stranger to the AU campus.

For eight years, Apgood has served as an adjunct instructor. Decades earlier, she earned her MBA from Kogod.

Apgood’s name holds plenty of clout in the packed DC public relations sector.

She launched media relations firm News Generation in 1997, leading it for 22 years until selling it to 4media Group in the early days of the COVID-19 pandemic.

More recently, Apgood was a finalist for Washington Women in Public Relations’ Woman of the Year recognition, and she was the 2022 Ann Ferren Curriculum Design Award Winner for Women in Organization Leadership.

Apgood was also recently inducted into the Public Relations Society of America’s National Capital Chapter Hall of Fame.

This semester, she’ll be teaching three foundational courses: Purpose of Business, Business Ethics, and Business Profession/Communications.

In each of her courses, Apgood leans on her extensive professional background to give students a well-rounded learning experience they’ll be able to apply regardless of the industry they decide to enter.

Thought process and reasoning are what I prioritize in my courses. Drawing upon over two decades of entrepreneurial experience, I appreciate the transformative impact an entrepreneurial mindset can have—whether one owns a business, consults, or works within an organization."

Susan Matthews Apgood_headshot_formatted

Susan Apgood

Kogod Professor of Management

“My ultimate goal is for students to carry forward what they learn in my classes—be it ethical reasoning or practical case applications—so that their insights inform their actions in the workforce," said Apgood.

David Hughes

Like Apgood, Professional Lecturer David Hughes is a familiar face around Kogod, even as he officially joins the Management faculty for the 2025-26 academic year.

Hughes began teaching courses in the Business and Entertainment program in January 2024, bringing three decades of experience at the intersection of entertainment, technology, and business.

After earning his undergraduate degree in Canada, Hughes spent several years in Japan at the outset of his career, where he earned his Master’s in Management Science and went to work at Sony Corporation in Tokyo.

He eventually moved to Sony Music in New York, where he created and led the company’s department focused on selling music on the internet—at the time, a young, upstart industry that had to contend with newfound questions over distribution, sales, and piracy.

From there, Hughes spent 15 years as Chief Technology Officer at the Recording Industry Association of America, where he shaped industry standards and strategies during a period of rapid digital transformation.

More recently, he’s served as a strategic technology consultant for the industry as it grapples with the fast-growing impacts of artificial intelligence.

This fall, Hughes will continue teaching Introduction to the Music and Film Business, while adding Principles of Business and Professional Communications to his schedule. Next semester, he’ll begin teaching a course focused on the impact of AI on the entertainment industry.

In his new, full-time role at Kogod, Hughes looks forward to sharing his decades of practical experience with students.

I have been working in the area of artificial intelligence since 2018, and although I have focused almost exclusively on the impact of AI on the entertainment industry, I am now very interested to see how we navigate this new, exciting, and challenging world of AI in secondary education.”

David Hughes-KSB-A

David Hughes

Kogod Professor of Management