Kogod School of Business

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Professor Linda Bloss-Baum was Featured in a Forbes Article

Professor Bloss-Baum's comments appear in "Taylor Swift Endorsing Kamala Harris will Shake Up White House Race."


 

The article discussed Taylor Swift's decision to publicly endorse Kamala Harris in the presidential race and the potential impact of her remarks.

  • Swift's endorsement came as a response to an AI-generated video of her endorsing Donald Trump, which she used to highlight the dangers of online misinformation.
  • Swift's comments could influence younger voters who have not participated in previous elections, similarly to MTV's 'Rock the Vote' campaign in the 1990s.
  • Donald Trump's celebrity status enabled him to run for and win the presidency in 2016, highlighting the reach and influence of celebrities in the political sphere.

Professor Bloss-Baum said: "The biggest crop of 'new' votes may come from the younger electorate that has not actively participated in past elections. These voters are proud 'Swifties.'"

Read the article here.