The article discussed Taylor Swift's decision to publicly endorse Kamala Harris in the presidential race and the potential impact of her remarks.
- Swift's endorsement came as a response to an AI-generated video of her endorsing Donald Trump, which she used to highlight the dangers of online misinformation.
- Swift's comments could influence younger voters who have not participated in previous elections, similarly to MTV's 'Rock the Vote' campaign in the 1990s.
- Donald Trump's celebrity status enabled him to run for and win the presidency in 2016, highlighting the reach and influence of celebrities in the political sphere.
Professor Bloss-Baum said: "The biggest crop of 'new' votes may come from the younger electorate that has not actively participated in past elections. These voters are proud 'Swifties.'"
Read the article here.