The article discussed the pattern of sales slowing around elections and what that means for businesses as the 2024 presidential election approached.

• Consumers often delay making large purchases until the election is over, though smaller purchases see a hit as well.
• People under the age of 34 are more likely to hold off on large purchases than their older counterparts.
• Inflation and the economy were top voter concerns going into the 2024 presidential election.

Professor Hill said that the impact of lower spending could be worse if the presidential race takes extra time to be called, as it did in the 2000 election.

Read the article here.