Bakowicz explains how sportsbooks could use the influx of bettors and customer data generated by the World Cup to expand their marketing efforts heading into the NFL season.

Key Takeaways:

• Bakowicz describes the NFL season as the “Christmas of sportsbooks,” when betting activity remains high over an extended period.
• He says the World Cup is introducing more people to sports betting, including bonuses and other promotions, giving sportsbooks a larger pool of potential NFL bettors.
• After the World Cup, Bakowicz expects sportsbooks to analyze customer data and target new bettors with marketing, bonuses, notifications, and other incentives ahead of football season.

“This is gearing people up for the NFL season, which is, of course, the Christmas of sportsbooks,” Bakowicz said. “It is the prime time. It's when the most money is wagered over a long period of time.”

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