Inclusive and equitable practices in international marketing are a must for businesses, and how to carefully engage consumers with that in mind is the focus of my current research.”
Beyond marketing practices, Professor Mady’s commitment to inclusivity has motivated her to serve on several committees that promote university-wide equity initiatives, such as the Kogod Diversity and Inclusion Committee and the AU Core Committee for Diversity and Equity.
The broader reach of inclusive practices makes a solid intercultural background important even to Kogod students outside the international business sphere. Understanding different backgrounds is critical in working with consumers in the US and global environments.
“Understanding cultural differences leads to awareness, self-knowledge, and improved communication skills,” Mady said.
Whether domestic or international, being cognizant and respectful of cultural subtleties yields crucial skills that today’s business leaders must master to be successful.”
Professor Mady points to Kogod’s many international opportunities as a way to understand intercultural topics better. “Studying abroad in any capacity exposes students to intercultural topics in a truly experiential manner,” she said. Whether through semester-long global learning programs, international internships, or shorter immersion programs, Kogod students have ample opportunities to be involved with international business, leaving them especially prepared to work in a multicultural environment.
Preparing for a career in a globalized business world requires hard work and emotional intelligence. “Some people might not realize the difficulty of ‘getting it right’ in international business,” Professor Mady said. “They need to grow a global presence and brand while tailoring to a local consumer with unique cultural attributes.”
By opening up to multicultural experiences throughout their academic journey, Kogod students equip themselves with the tools to contribute to a more inclusive world while learning more about themselves along the way.