Career Questions: How Can an Online Master’s in Marketing Analytics Expand My Career Options?
At American University's Kogod School of Business, marketing professionals gain the expertise to...
News: Marketing
Value Chain 101
Mastering the value chain is essential for marketing pros, and the Kogod School of Business equips...
Applications of Artificial Intelligence Across Core Business Verticals
As artificial intelligence rapidly transforms industries from finance to sustainability, the Kogod...
Five Ways AI Adds to a Business Education
The Kogod School of Business provides you with the tools to best harness AI tools, no matter what...
Race in the Value Chain: Analyzing Patterns of Behavior
The Kogod School of Business provides ample opportunities to learn about the relationship that race...
Brands, Bias & the Lies We Buy with Dr. Sonya Grier
Kogod School of Business professor Sonya Grier joins Jackie Ferguson on the Diversity: Beyond the...
Kogod School of Business Student and Professor Team Up to Examine Racial Inequities in the US and South Africa
Student-faculty research collaboration culminates in a presentation at a prestigious marketing and...
Do Awareness Months Influence Businesses’ Social Impact?
Kogod School of Business marketing expert Professor Ron Hill weighs in on the topic.
An Adaptable Approach to Modern Marketing
Kogod School of Business marketing professor Benjamin Wright reflects on the evolution of digital...
From Sony to PBS to the Kogod Classroom
Kogod School of Business professor of marketing Ira Rubenstein brings high-level digital marketing...