As Americans embrace the FIFA World Cup, Matt Bakowicz explained how the tournament's timing, patriotic enthusiasm, and the continued expansion of legal sports betting have combined to drive unprecedented interest in soccer wagering.

Key Takeaways

• Team USA’s success has helped make World Cup betting a larger cultural and commercial moment for US sportsbooks.
• Bakowicz said patriotism, broader betting access, prediction markets, and sportsbook marketing have combined to increase betting volume.
• A deeper Team USA run could push soccer betting activity toward levels usually associated with major US sporting events.

Sports are the one thing that cuts through everything, no matter your gender, race, background, where you're from, or economic status. We all love cheering for a team, and it's really easy to get behind the entire country," says Bakowicz.

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