Professor Baker's article, "A Bibliometric Analysis on Gift-Giving," focuses on analyzing 237 existing articles on gift-giving to determine the current literature's scope and trends.
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Professor Baker's article, "A Bibliometric Analysis on Gift-Giving," focuses on analyzing 237 existing articles on gift-giving to determine the current literature's scope and trends.
The article identifies three themes of this literature - the social side of gift-giving, the less pleasant side of gift-giving, and the foundational research on consumer gift-giving.
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