Kogod School of Business

Info For

Our Approach to Learning

MBA

Professor H. Kent Baker had an Article Accepted by Psychology and Marketing

Professor Baker's article, "A Bibliometric Analysis on Gift-Giving," focuses on analyzing 237 existing articles on gift-giving to determine the current literature's scope and trends.

H. Kent Baker

The article identifies three themes of this literature - the social side of gift-giving, the less pleasant side of gift-giving, and the foundational research on consumer gift-giving.