Our Approach to Learning

MBA

Professor H. Kent Baker had an Article Accepted by Psychology and Marketing

Professor Baker's article, "A Bibliometric Analysis on Gift-Giving," focuses on analyzing 237 existing articles on gift-giving to determine the current literature's scope and trends.

H. Kent Baker

The article identifies three themes of this literature - the social side of gift-giving, the less pleasant side of gift-giving, and the foundational research on consumer gift-giving.