Kogod School of Business

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Our Approach to Learning

MBA

Supporting Communities for a Sustainable World

Kogod School of Business professor of management Danielle Vogel utilizes years of advocacy and entrepreneurial experience to promote environmental mindfulness to future business leaders.

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Danielle Vogel, Kogod professor and assistant director of the AUCI.


 

Sustainability and climate action have always been at the heart of Kogod professor of management Danielle Vogel’s work. With experience fighting for climate legislation on Capitol Hill and establishing an environmentally friendly business in DC, she utilizes her entrepreneurial know-how to benefit her community and, in turn, the world. Through her new roles as a Kogod professor and the assistant director of American University’s Center for Innovation (AUCI), Vogel wants to ensure that students turn their talents into meaningful work.

“I graduated from American University’s Washington College of Law in 2007. I chose to study at AU specifically because of the school’s focus on preparing students to maximize their social impact,” Professor Vogel said. “When the opportunity arose to return and teach classes at the intersection of entrepreneurship and sustainability, it seemed like the world’s most perfect fit.”

Vogel has been pursuing impactful climate protection since earning her bachelor’s degree from Tufts University in Massachusetts. She worked in government for ten years as a policy advisor and environmental litigator. In the latter role, she supported the Department of Justice in enforcing the Clean Air Act while pushing for further efforts to protect the planet.

After nearly a decade without real, comprehensive action from Congress on climate change, however, Vogel became disheartened and wondered if her efforts were better utilized elsewhere.

I grew frustrated by congressional inaction on the issues, so I decided to start a business to harness the power of my community to make progress.”

 

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Danielle Vogel

Assistant Director, AUCI

Carrying on the knowledge of the many grocers in her family, Professor Vogel opened Glen’s Garden Market—now Dawson’s Marketin 2013. The store’s aim was clear: to prioritize sustainability in every aspect of its operation.

“Our mission permeated every choice from the energy we consumed to the water we used to our packaging and the bags we offered at checkout—all reusable, of course,” Vogel said. “We partnered with producers who treated their land, animals, ingredients, and workforce with respect. Glen’s Garden Market was an intentional climate change agent parading around as a very pretty grocery store.”

The business was established with clear sustainability goals, but Vogel and her associates opted for a subtle public approach. At the time, the climate legislation she had worked to pass had just been defeated in the Senate, so Vogel wanted to approach advertising for Glen’s Garden Market carefully. “Even though my business was conceived and meticulously engineered to make climate progress, we didn’t discuss our mission. Instead, we worked to win the trust and loyalty of our community through our quality and a differentiated experience that was positive, engaging, and delicious,” she explained. “Over time, we felt more comfortable being clear about our intentions.”

The change in public perception between then and now is tremendous, and Professor Vogel is optimistic about the shift. As consumers care more about the sustainability efforts of the places they spend their money, businesses have taken note and adjusted accordingly.

Nearly every business is making sustainability claims today, albeit of varying effectiveness and authenticity. Now folks affirmatively choose to support brands because of their overt climate commitments. We’re moving in the right direction!”

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Danielle Vogel

Assistant Director, AUCI

Local food services in DC, such as Founding Farmers and Windows Catering, prioritize responsible sourcing, waste reduction, and community engagement to ensure their mission goes beyond their walls. Companies of all sizes, ranging from hotels to sports arenas, have touted their Leadership in Energy and Environmental Design (LEED) certifications; in fact, Washington was named the world’s first LEED Platinum City in 2017. Meanwhile, climate-focused organizations such as the Chesapeake Climate Action Network have leveraged their proximity to the federal government and made strides in outreach and activism. Kogod students interested in getting involved with climate initiatives have many options, from volunteering to interning to supporting local businesses with values they care about.

Professor Vogel encourages students with sustainability interests to pursue experiences on campus and beyond to gain valuable lessons and experiences. “We have so many brilliant professors here teaching, researching, and making progress on sustainability issues—take their classes!” she advises. “You can intern for a climate champion on the Hill or with one of the environmentally focused federal agencies. There’s no one path, but our geographic location is a huge advantage students should be sure to use.” She also recommends keeping an ear out for speakers, events, and programs on and off campus that can pave the way for a further understanding of climate initiatives.

In her current roles, Vogel hopes to support future business professionals in ensuring that progress keeps moving in the right direction. This year, she teaches Social Purpose Innovation and Entrepreneurship (MGMT-360) and Entrepreneurship and Innovation (MGMT-382) to Kogod students interested in combining their social impact goals with their business endeavors. As AUCI’s new assistant director, Vogel will also support the center in launching events and resources to support future entrepreneurs across the university community. Professor Vogel brings her expertise in policy planning, litigation, and business to the university’s halls, where students can learn directly from her on how to pursue their endeavors while keeping their impact on the world in mind.

Most importantly, Professor Vogel wants Kogod students to remember that the push for meaningful environmental protection isn’t something they have to pursue alone.

Climate change can seem like a problem that’s too big and scary to solve, and that gives a lot of people anxiety. But you don’t have to solve the whole problem at once to make a difference. Every choice that moves us in the right direction counts!”

 

MicrosoftTeams-image (1)-Sep-27-2022-03-19-53-67-PM

Danielle Vogel

Assistant Director, AUCI

As she’s seen through her years of work in the field, looking out for our planet sometimes means working with the people around us to make the change in our backyard.