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Then, now, next: a brief history of the Race in the Marketplace (RIM) research network

Professor Sonya Grier co-authored an article published in the Journal of Historical Research in Marketing documenting the development of the Race in the Marketplace research network.

Race in the Marketplace

Written by RIM's three co-founders as the network approaches its 10th anniversary, the article traces its development, accomplishments, and academic contributions to advancing research on race and markets.

Key Takeaways:

  • Grier and co-authors Guillaume Johnson and Kevin D. Thomas provide a firsthand account of RIM's development, including the collaborative efforts that shaped the network's creation and growth.
  • The article presents a timeline and narrative of RIM's key accomplishments and contributions as the research network approaches its 10th anniversary in 2027.
  • The authors reaffirm RIM's commitment to advancing understanding of race and markets in ways that support social justice, particularly amid challenges to critical research on race.

Read the full paper.