Ocean Spray to MBA
Kogod Graduate Student Ambassador Carmisha Louis recounts her experience interning with Ocean Spray...
News: Marketing (3)
Trump’s Twitter Feed Shows “Arc of the Hero,” from Savior to Showdown
Kogod marketing professor Ron Hill shares his research on President Donald Trump's Twitter feed in...
A Vulnerable Marketplace
In our recent Kogod on COVID webinar, Professor Ron Hill shed light on consumer vulnerability...
Online, Not in Line: Black Friday 2020
Black Friday is going to look different this year with more stores moving deals online. Kogod...
When a Brand Takes a Stand
Kogod marketing professor Jeff Lee tells us how taking a political stance can affect a company's...
More Than Empty Shelves
Kogod professor Ron Hill explains how a rise in consumer vulnerability may permanently change the...
Doorbuster Deception
Are you lining up at midnight to snag doorbuster deals on Black Friday?
A Champion of Proactive Diversity in Business
Kogod professor Sonya Grier is driving challenging conversations about race, diversity, and...