News: Marketing (4)

Kogod’s Entertainment Marketing Class Wins #iVoted Campus Competition

Black Friday is going to look different this year with more stores moving deals online. Kogod...

Kogod marketing professor Jeff Lee tells us how taking a political stance can affect a company's...

Kogod professor Ron Hill explains how a rise in consumer vulnerability may permanently change the...

Are you lining up at midnight to snag doorbuster deals on Black Friday?

Kogod professor Sonya Grier is driving challenging conversations about race, diversity, and...