The label has provided a very strong experiential opportunity for students to work with regional recording artists, assisting them in making records, in marketing and distributing records."
The group even puts on a flagship event each year at Union Stage, a venue at DC’s Wharf, as a showcase for the label’s talent.
The on-campus label has proved to be something of a launching pad.
“A lot of Second District Records (SRD) alums are now working at major companies like Sony, Warner… just doing it on a bigger scale,” McCoy noted. “And they say SRD is essentially a mini version of what they’re doing now.”
She knows this because the Business and Entertainment program also provides students with critical networking “treks —an essential ingredient in breaking into the entertainment industry.
These immersions have allowed McCoy and her classmates to travel to New York and Los Angeles to visit the likes of Live Nation, AEG Worldwide, and Creative Arts Agency, taking tours and cultivating a professional network of Kogod alums.
But wherever she goes, McCoy is confident the relationships she’s forged in class, at the record label, and the AU Student Union Board, where she collaborates with classmates to bring artists to campus.
That tight-knit cohort, strengthened through social gatherings like Grammy Awards watch parties, has— perhaps above all else—reinforced, for McCoy, that she’s in the right place.
A lot of people don’t view Washington DC as a hub for music or film. But if you take the time to look a little deeper, you’ll find that there’s a whole community over here who really loves entertainment.”
Where might McCoy land after the classes end and Pomp & Circumstance plays at Bender Arena? She’s keeping an open mind….it’s more than a year away, after all.
One thing is certain, though.
“The goal is to be as close to the artist as possible,” she says. “Whatever I do, I know I want to be working directly with artists and helping them, understanding what they want, and helping to achieve it for them.”